Workshop: How to Build a Website (for Business Owners)
Learn How Julia Builds, Sets Up, Manages, and Delegates For Multiple 7-Figure Website Brands
What’s In the Content Hacker Academy Learn How to Build a Website Workshop?
One-hour video class with Julia McCoy, going over what platform to build your site on, what to delegate so you avoid burnout, and more! Learn real website-building knowledge in the shortest amount of time possible. Led by Julia McCoy.
This hour-long class is broken up into short videos that you can play over and over again. Your videos, templates, and student workbook unlocks immediately when you enroll.
Made for:
Agencies & Teams
Make your team more streamlined by teaching the important skill of website building and maintenance. Ask your boss to secure seats so your marketing team joins in this workshop and increases their website knowledge across the board. Bosses, get ready to see your team uplevel!
Marketers
Marketers can learn how to build a strong, lead-generating website with this workshop, which includes Julia’s templates and in-depth advice on building a website. This is perfect for the solopreneur, marketer, or entrepreneur ready for their website to hit NEXT LEVEL.
Tired of half-heartedly telling potential clients you “don’t have a website yet”?
Sure, it’s frustrating.
In today’s fast-paced digital world, you’re expected to have a website, especially if you’re selling digital products or services.
But maybe there’s a reason you haven’t yet built a site.
You’re busy.
You don’t have a designer’s bone in your body.
You’re confused by all the tech: hosting, domain, plugins, design, and tools.
And yes, you can hire someone on Upwork to build you a quick, cheap site…but is a mediocre website that doesn’t generate a ton of leads and revenue really better than no website at all?
(I didn’t think so.)
The Secret Behind Why You Haven’t Yet Built Your Website
(It’s Not What You Think!)
Ok, quick question.
If someone came up to you and asked you if you would spend $200 on a marketing mechanism that would potentially earn you $5 million in the future…
…would you say yes?
I bet you would. 💯
Now, what if that same person told you that you would have to put in extra work hours and learn a new skill to achieve that same result?
Would you still say yes?
Yup.
That’s because as entrepreneurs, we’re willing to invest in high-ROI mechanisms.
So what I think is, the real reason you haven’t yet built your website isn’t because you’re not a tech nerd or you’re too busy.
It’s because you don’t believe in the outstanding potential of a great website.
Should you believe it?
YES.
Because the figures I talked about, they’re real.
Back in 2011, I built a website on nothing but $75, and in the following 10 years, I earned back seven figures in sales.
You can do the same, and the truth is, it’s not that hard.
Learn to Build a Powerful Lead-Generating Website (Hint: Not All Websites Are Created Equal)
Ok, quick disclaimer.
You can’t just throw together a few web pages and call it a great website.
The truth is, there are billions of websites out there, and most of them fall flat and never grow a following or bring a business enough revenue.
In fact, 90% of online content gets ignored.
You don’t want to be part of that sad pool.
That’s why when the time comes to build your own site…
…you need to do it right.
You need to:
- Follow all the right steps involved in planning a website that converts
- Include the critical ingredients that guarantee your site succeeds at pulling in a ton of leads and revenue
- Choose the right domain (this can mean the difference between success and failure)
- Use the right tools
- Avoid the common pitfalls that make most websites go wrong
I know, it sounds like a lot of work.
But what if you could learn all that and get started building and launching a powerful site in only one hour?
Learn to Build & Launch a Website: My One-Hour Workshop Teaching You the Formula for Building a High ROI Website
Like many seven or eight figure entrepreneurs, I’m a firm believer in the power of a website done right.
And I don’t simply believe it because I’ve seen others accomplish the unexpected with a great site.
At my agency Express Writers, our website is our #1 vehicle for growth. Over the last 10 years, we’ve landed 5,000+ happy clients and made it to consistent seven figures per year.
What’s amazing is we have never spent a single cent on ads. (Yup! We did it all through our superpower site + stellar content.)
Now, my goal is to share the secrets behind a website like ours with you.
That’s exactly why I decided to create the Learn to Build & Launch a Website workshop.
Inside, I won’t throw a 500-page textbook packed with jargon and generic advice at you. (That would totally suck.)
Instead, I’ll take you behind-the-scenes of my content agency’s well-optimized site and share with you how we earn $100,000+/month without a single ad.
I’ll also show you:
- The proven-and-tested four steps I follow every time I build a new site
- The essential ingredients you should never miss out on when building your site (miss just one of these and your site will fall flat on its face)
- How to make sure your website content isn’t part of the 90% of content that gets ignored
- How to get your site found on Google without a single ad
- What you should do if you don’t want to build a site yourself (I always hire great people to help me, but the truth is, finding the right candidate can turn out to be harder than building a site yourself)
- And so much more
What people love most about my courses is that they aren’t just regurgitated, generic material.
I don’t record a few videos, throw them at you, and leave you to figure out how to use them.
Instead, I aim to give you a personal experience.
That’s why I make sure to include a workbook, real-life examples, guides, exercises, and cheat sheets, so the learning experience is all about you.
The same is true in the Learn to Build & Launch a Website workshop.
Plus, when you enroll, you get lifetime access to an exclusive members-only group. You can use it to interact with other entrepreneurs and freelancers, and get advice on your website at any time.
My promise to you with this workshop is that in only one hour, you’ll learn all the essential ingredients you need to build a powerful, lead-and-client generating website you can be 100% proud of.
Hi! I’m Julia McCoy, Owner of 15+ Revenue-Producing Websites
I know, I know.
You can hop on Google, type, “How to build a website,” and get a ton of free advice.
If that’s the step you want to take, it’s totally fine.
But let me ask you this.
Do you really want to waste a ton of time building a generic website that probably won’t work to pull in a ton of hot leads and clients?
If you’re an entrepreneur like me, you’d probably say no.
You don’t want a website that does nothing but sit prettily on the side. You’re smart… and I’ve got your back. If you want real advice on how to build a superpower site, I’d love to help. (I’m a bit addicted… I own 15+ revenue-producing domains by now. 😜 ) How’s that for a mentor?
In the How to Build & Launch a Website one-hour workshop, I’m opening my doors and sharing with you the secrets behind my 7-figure sites.
Case Study:
$5,369,801 in 10 Years? (A True Story)
Earlier, I asked you if you would spend $200 for the chance to make $5 million in the next 10 years.
Here’s the thing.
Those figures aren’t a joke or a hyperbole.
They’re my story.
You see, way back in 2011, I built my first website on nothing but $75.
Since then, I’ve never paid for a single ad.
Yup.
Zero ads. Zero trade shows. Zero webinar funnels. Zero events.
Instead, I used my site and strategic organic content as my only vehicles for growth.
The result?
A decade later:
- $4,999,801+ from my first brand, Express Writers
- $370,000+ from my newer second brand, The Content Hacker
Sound crazy?
I know. I sometimes catch myself with my jaw down, wondering if I really did all this with nothing but a $75 investment.
Forbes even picked up my story of growing Express Writers with nothing but great content.
And the truth is, you can do it too.
In a much shorter time.
You see, I didn’t always have the keys to a stellar website. It took me years and a ton of tweaks and optimization to figure out what works and what doesn’t.
You can skip all that guesswork through my workshop, and make as much as I did in less the time.
So, let’s say you start out with $200.
In the next 10 (or much less) years, you make back $5,369,801 (or more).
Will it be worthwhile to you?
You bet it will.
Say yes.
What Students Say About The Content Hacker™ Academy
"I love all the valuable information you provide in the Unlearn Essay Writing Course. For me it's the first time I do a course on writing, and I really wanted to do it because I have been writing in social media and my blog for the past months, and all this time I just felt clueless. With your course I have received enough knowledge and resources so as to get me started and feel I will now know what I'm doing.
Another thing which I love about the course is the format. It's just beautiful. Compared to other courses which are recordings of live sessions, the refined style of your course is truly inspiring, engaging, and educational.
Kind regards ❤️ Marielle"
Read Marielle's first article, which she wrote and published through the guidance of the Unlearn Essay Writing Course!
—Marielle Fois, Coach & Content Creator
“I’m really going slow with The Unlearn Essay Writing Course and taking my time so I can absorb as much as possible to improve my writing. I love it!“
—Nicole Kolesar, Founder of KPress Copywriting
"I just want to say thank you Julia McCoy for sharing your "secrets" in the Workshop-Style Set up for success, in The Unlearn Essay Writing Course.
This tutorial was very interesting to understand the creative process."—Pascal Lanot, Writer
"Julia's Unlearn Essay Writing course is insightful and accessible. It has long term value that will benefit students for the long haul. I'm so grateful that a friend recommended I take this course. I'm honored to do the same for you!"
—Pete Ziolkowski, Content Creator
“I spent some time yesterday working through The Unlearn Essay Writing Course modules and, as always, super impressed with your thoroughness and I love the time built in to TAKE ACTION. I absolutely love the background music you chose too, it just makes the whole thing seem relaxing, inviting, and like I am working with a higher purpose! ?”
—Sarah Schaefer Christopher, Writer at Sarah S. Christopher
“As a published playwright and a veteran teacher of English for over 20 years, I consider myself a writer, but writing for social media and the internet really is a different animal. If you want to feel really confident about your social media content writing, then you want to take Julia’s Unlearn Essay Writing Course. It’s an incredible experience where you unlearn all your bad behavior and learn all the good behavior on how to do the correct type of writing for digital platforms.
Because this class is an online class, it takes you on a personal journey, you can go as fast as or as slow as you want and you can even repeat the lessons. Each module comes with its own downloadable workbook, again that you can print out and look at whenever you want, this is an incredible addition just to having the online classes.
The course gives you an approach that you can use for online writing that you can use over and over again, while still keeping your writing fresh and your personality front and center. Julia isn’t offering you a template, she’s offering you a system of thinking and communicating, this is paramount in today’s social media world, it gives you the newest tools and the freshest voices to follow. So, if you want to be a content writer, then this is the class for you. Don’t wait. Sign up today. You won’t be sorry.”
—Sura Rosenberg, Content Creator at Two Heads Video Marketing
"I am very excited to have become a Certified Content Strategist via Julia's Content Strategy & Marketing Course! I am passionate about developing websites, but I had been looking to go beyond just giving my clients an attractive, functioning spot on the internet. Discovering Julia's passion for creating, presenting, and promoting excellent content was the perfect fit for gaining a skill and service that I wanted to offer. I came away from the course feeling confident, energized, and eager to serve my clients." Bruce Thede, Web Developer at brucethede.com
—Bruce Thede, Web Developer, brucethede.com
"I’m a freelance copywriter based in the UK. I’ve just finished your content strategy course and I was really impressed (I keep going back to your videos to check things!) Honestly your course is amazing and far more practical than anything I could find offered by anyone else." Claire Hewson, Freelancer at WriteSpark
—Claire Hewson, Freelancer
"The CS&M course is well organized, easy to understand, and highly usable, meaning you can apply it right away. Julia makes use of more than just her own resources, as well–she draws on the wisdom of other influencers in the industry with proven success. Real studies and statistics support her claims, so she’s not just opinionating. Julia is also amazing at feedback–she answers promptly and provides highly useful answers and examples. This course has been so informative, endlessly fascinating, and even fun–which is how I know I’m in the right industry. Thank you, Julia, for your tireless help and deeply comprehensive answers to my questions in the FB group–I’ve not experienced that from an instructor in a while! I’m ultimately grateful that you’ve provided this amazing journey, as it’s kept me in a more positive place in a year of negativity and difficulty by giving me purpose, direction, and exercise for my brain."
—Elizabeth Dodd, Freelancer
"This course is one of the BEST I’ve seen! Love it." (Gina used The Content Strategy & Marketing Course to build her own content marketing business selling Done-For-You free challenges.)
—Gina Bernier, Copywriter & Strategist at ginabernier.com
"IMO every bit of info you absorb from The Content Strategy & Marketing Course can make your a more valuable content writer, especially if your client doesn’t have an experienced content strategist."
—John Pratt
“I am going through Module 2 in The Content Strategy & Marketing Course regarding audience persona and Facebook ads. The module alone is worth the price of the course. I have paid dozens of so-called experts over the past two years, not to mention actual ad costs, and NONE of the people I hired came close to helping me like this module. I finally know how to build a persona and use FB ads in a targeted way. Now, just collecting survey results. By the way, I discovered my audience persona is the EXACT audience I want to target, just didn’t know how until this course.”
—Kimberly Raya, Founder at kimsaeed.com
"I can’t thank you enough for everything that you do. I still remember when I decided to research content writing and your video came up on YouTube. Thank God that it did. I loved how you explained everything so clearly and I felt empowered to pursue this skill.
Your programs and guides have been a great experience and I appreciate the time you took to teach the course, and I am looking forward to using my newfound skills as a content writer.”
—Majd Moussa, Entrepreneur & Content Creator
"If you're considering hiring Julia to train you, DO IT. She puts so much time and effort into her coaching, her courses, and her recommendations to your exact needs. You will walk away with a plan of action to get to your next step, and peace of mind that you're being coached by the absolute best of the best in the content marketing world. My advice if you hire Julia as your coach: Spend time answering her pre-session questions thoroughly--that will help Julia get to know you more, determine the best recommendations and action items for you and help you see strengths/skills that you didn't know you had."
—Sarah Greenberg, Freelance Content Marketer
"Since creating my strategy in The Content Strategy & Marketing Course, I have even more ideas that I am going to add to it. Truly a stellar course with so much good content, and taking action step-by-step as I went through the lessons made it all make so much sense. Cheers to you and thank you, Julia!"
—Sarah Schaefer Christoper, Freelance Copywriter & Entrepreneur
"I don't know how I found Julia, but I'm glad I did. Her course materials are comprehensive and up to date. After learning the groundwork, you will have the skills to write optimized and interesting posts. She introduces you to many of the cutting edge data tools out there (SEMrush, BuzzSumo, Ahrefs to name a few). Her Practical Content Strategy and Marketing Course and the Expert SEO Content Writer Course were great! Julia has taught me enough to start getting great ideas for a future in the content marketing industry. Go for it!"
—Stuart Williams, Content Creator at The Consciousness Portal
"I want to give Julia and her course a big endorsement. Her course is a complete game changer if you're looking to create content that will engage your audience, and WILL make you money. Personally, I don't want to waste time writing for the sake of writing and hoping it gets views. Her course breaks down exactly what you need to do, step-by-step. My favorite part? Access to Julia! You get your questions ANSWERED. If you're on the fence about this, what I can tell you -- if you DO the work, you are guaranteeing yourself success. There's no question this course is gold. But it's only gold if you execute on it. Thank you, Julia, for this course! The best part, I almost forgot to say -- the course continues to get better! She brings in speakers and updates the material all the time, which is amazing."
—Zee Ali
"With so many courses on the market, it is difficult to determine which ones will actually be transformative. Consuming education in the digital space and learning for real world application are two different objectives. This course provides the latter; using a practical step-by-step approach with real time practice in order to build skills while learning. As a writer, and through this course, I have been able to get to know myself better. When I decided to completely abandon my 20-year banking career to follow my passion and become a writer, I knew I needed to invest in a program committed to my long term success goals. This is that course!"
—Katie Gibbons
“I wish I'd found Julia's courses sooner. It's given me everything I needed to learn about content marketing as I started my own content business!"
—Angelina Dickinson
“As a digital strategist, I've been able to grow my end profits with the course and apply what I learned from Julia to create high ROI content, ultimately turbo-charging my content strategy game.”
—Mariana Norton
“I've used Julia's Content Strategy & Marketing Course to improve my ability to understand and build a full content strategy, and convince potential clients why content is important. The knowledge I've gained has even helped position me as one of the few content marketing pioneers in Calgary."
—Brittany Brander
"I've already gone through the whole Process Map and I'm so impressed! I run a content marketing agency and we are at the scaling stage, and this is just what I needed, especially Airtable.I love that you use it, I just downloaded it last week to start delegating content out!Thanks for the amazing resource."—Jessica Bennett, Owner and Content Creator at Got Writer's Block
"I can’t thank you enough for everything that you do. I still remember when I decided to research content writing and your video came up on YouTube. Thank God that it did. I loved how you explained everything so clearly and I felt empowered to pursue this skill.
Your programs and guides have been a great experience and I appreciate the time you took to teach the course, and I am looking forward to using my newfound skills as a content writer.”
—Majd Moussa, Entrepreneur & Content Creator
"Julia, the way you give is unparalleled!"
—Margaret O., Content Creator
"In terms of design, the Content Hacker™ Process Map is well balanced and easy to read. I love how you were able to include mentions of who to hire if someone does not want to do some of these steps. This guide removed the worry of what's next when there really is a lot to do and to understand. My team member is updating our checklist with a few missing items."
—Zee Ali, Founder at ZSwag.com
A Sneak Peek Into the How to Build & Launch a Website Workshop
When you enroll in the How to Build & Launch a Website workshop, you’ll get instant lifetime access to the one-hour training workshop. You’ll also get a downloadable workbook, cheat sheets, examples, guides, and everything you need to build a website that works from scratch.
Here’s a quick look inside the workshop:
- Introduction video. I give you pointers on what to expect and how you can best use the workshop.
- Why Your Website Is Like a House: How to Grow a Mindset of Love for Your Website. In this video, I show you the proper mindset for websites that work. Skip this and your website is doomed to fail.
- The 4-Step Guide to Getting a Great Website Together. The secret steps I used to build my lead-and-client generating websites.
- Rolodex of Who to Hire. Want to be 100% sure you’re hiring the right person to build your site? In this video, I give you a list of the people I personally hire to help me with my sites. (This includes my designer, SEO, and CRO.)
- Tools & Plugins to Get to Manage SEO List Building, Content Promotion & More. The secrets to working less and getting better results through superstar tools.
- Why Websites Go Wrong…And How to Make Sure Yours Doesn’t. Tips, tricks, and techniques that ensure your website doesn’t fall flat on its face.
How to Build & Launch a Website: Learn the Secrets Behind Seven-Figure Websites (Workshop)
$199 $27
ONE-TIME PAYMENT
- One-hour video training class complete with downloadable guides, references, and a student workbook
- Learn the secrets behind powerful seven-figure websites & an inner look with Julia at the backend of her sites
- Workshop recorded by Julia, produced by our video team
- Private student group with lifetime access to Julia
- Lifetime student community & workshop access
The Content Hacker™ Satisfaction Guarantee
We offer a 7-day money-back guarantee. We want you to take zero percent of the risk — we’re taking all of it! But, this workshop isn’t for students who plan to binge-watch all the videos and download all the materials, or simply get their toes wet and “see” without commitment, then decide to ask us for their money back.
To receive our 100% money-back guarantee, there is a requirement: you’ll have to study the whole workshop and complete all the exercises. If you put serious work ethic into it and still don’t see improvement in your writing, you’re entitled to a full refund.
That being said, I’m super confident this won’t happen. When you go through the course, watch the videos, and do the exercises, YOU WILL learn how to build a website that works. Guaranteed!
Cheers to you! See you on the other side of success – Julia
