Workshop: Learn How to Build Your Agency
For Entrepreneurs that Want to Grow: Learn Every Step in Building Your Own Service-Based Agency from Scratch
What’s In the Content Hacker™ Academy Learn How to Build Your Agency Workshop?
This is a value-packed one-hour class, teaching you the beginning steps in setting up your own agency team, setting profit margins, hiring the right people, and finding more clients.
Our content marketing workshops are the Cliff Notes, teaching you practical skills in the shortest amount of time possible. Led by Julia McCoy, content marketing industry leader and multiple-agency founder. The videos, downloadable templates, and student workbook unlocks immediately when you enroll.
Made for:
Agencies & Teams
Make your team more streamlined by teaching the skill of delegation and hiring. Ask your boss to secure seats so your marketing team joins in this workshop and increases their knowledge across the board. Bosses, get ready to see just how fast your team can deliver RESULTS!
Marketers
Marketers can learn how to set up a team and build done-for-you services with this workshop, which includes Julia’s templates and in-depth advice on team setup. This is perfect for the single solopreneur, marketer, or entrepreneur ready for their brand to grow and become NEXT LEVEL.
Ever get this feeling in your gut that now is the time to scale?
Sure, things are going well for you as a freelancer. You’ve grown your knowledge, skills, and experience. Your clients are happy with your work. You love what you do.
Still, there’s this nagging voice in your head.
Over and over again, it tells you that you were meant for something bigger.
You were meant to build a legacy and scale into a fully-fledged entrepreneur.
But wait, you say.
“Where do I go from here? What’s the first step I should take towards building a DFY services agency from scratch? Where do I find the right people to hire, and how many do I need at first? How do I find a consistent stream of clients to keep everyone working for me happy?”
I know, it’s a lot to take in.
If only there were a blueprint you can follow step by step to success.
(Hint: there is.)
The Truth Behind Starting an Online Business (And Whether You Should Start Your Own)
Facts: Not everyone was meant to start an agency.
They’re wrong when they tell you that all freelancers have to morph into agency owners someday.
If you’re happy with where you are, serving your personal clients and working for yourself…
…that’s totally fine.
But if you’re like me, you won’t be satisfied with that for long.
There’s this rebel voice inside your head, telling you that you can do so much more. Be so much more. Reach so much higher.
If this is you?
You’re going places.
You see, starting an online business is lifechanging.
Here’s proof:
- Back in 2011, I started my own content agency, Express Writers, on nothing but $75. Today, it’s a thriving business with 5,000+ happy clients.
- Jon Morrow (founder of SmartBlogger) earns $100,000 a month through his courses and coaching business.
- Chandler Bolt turned his love for helping self-published authors into a $26 million business by the age of 27.
So here’s the truth about starting an online business (straight from me, a 10+ year entrepreneur).
It’s not going to be easy.
(Yes, it’ll be so much simpler to continue your own solo freelancing journey.)
But it’ll be worth it.
Go from Confused to Confident
& Start Up Your Own Agency Model
Starting up your own business will be worth it, and I meant it.
But there’s a problem.
Not all businesses survive.
In fact, only 35% of businesses make it to 10 years.
Maybe this fact is what’s stopping you.
“How do I know I won’t be part of the 65% of businesses that fail within their first 10 years?”
If you’re asking this, you’re asking the right question.
You see, you can’t jump into starting up a business and simply pray to the universe that everything will turn out right. You can’t trust in happenstance. You can’t guess your way to success.
What you need is a formula.
A step-by-step blueprint that shows you what to do, who to hire, how to price, and how to find a consistent flow of clients.
A guide that’ll be your go-to whenever you feel lost and have no idea what step to take next.
If you’re looking for something like that…
…you’ve come to the right place.
Agency & Entrepreneur Business Setup Training: My One-Hour Workshop and Blueprint for Starting Up Your Own Agency
As the owner of a 10+ year content agency, Express Writers, I’m proud and humbled at the same time.
I’m proud that despite the mistakes and struggles we’ve been through, we made it past the mark where most businesses fail.
I’m humbled because back in the day, I knew nothing about owning and running a business.
So wherever you are in the entrepreneurship journey right now, I’ve got your back.
That’s exactly why I decided to share my agency’s secrets with you in my one-hour workshop, Agency & Entrepreneur Business Setup Training.
Now, here’s the thing.
Throughout the years, I’ve never shared our processes. They’re very precious to me, and I’ve done my best to keep them from people who wanted to steal my ideas and clone my business.
But in my workshop, I’m sharing them all with you. I’m agreeing to be vulnerable, knowing that I can help a ton of startup entrepreneurs who are just like me 10 years ago.
To be honest, this is one of my favorite workshops. Inside Agencies & Entrepreneur Business Setup Workshop, I’ll show you:
- Behind the scenes at my content agency Express Writers, including our processes and secrets on pricing, hiring, rates, and more
- My own internal and external pricing list, which you can use as inspiration when you create your own
- My rule for profit margins (follow this rule and you won’t find yourself bombarded with surprise costs)
- How we find a steady stream of top-notch clients without spending a cent on ads (and how you can do it too)
- How to build a team you can put your trust in (and the mistakes to avoid when hiring)
- How to interview people so you don’t throw away time and resources on wrong hires
- And so much more!
Know what you’ll love most about this workshop?
I won’t throw a textbook at you and leave you to make the best of it.
Nope, nothing like that.
I created all my workshops to be a personal experience for you, the learner.
That’s why I recorded over-the-shoulder videos just for you (nope, no recorded LIVE webinars). I created a workbook to go with all the lessons. I included guides and examples you can learn from.
And in this special workshop, I added Express Writer’s own internal and external pricing list as a free download, so you can use it to guide and inspire your own pricing.
This workshop is everything you need to get you started on your journey towards a successful online agency.
And you can complete it in only one hour.
Hi! I’m Julia McCoy, and I Started Up My Own 7-Figure Content Agency from Scratch
The truth is, I’m not the only person out there teaching you how to start up your own online business.
Go online, and you’ll find a ton of gurus with huge, irresistible promises.
But let me ask you this before you choose your teacher.
Have they been able to achieve what they promise they can teach you?
For me, that’s the #1 thing to look for when deciding on reading a blog, buying a course, or signing up for a workshop.
“Has this person accomplished what they say they can teach?”
Now, I’m not saying this to brag or to put other so-called gurus in a bad light.
I’m saying this because I want you to get the best worth for your time, money, and energy.
So if you decide to choose me as your teacher, I can tell you this.
I have accomplished what I promise to teach you.
You see, way back in 2011, I was a thriving freelancer. I had a ton of happy clients who loved the content I was producing for them. And then, my passion and love for what I was doing drove me to start up a business based on content.
Flash forward to today, Express Writers is a thriving 7-figure company with 90+ people on staff and 5,000+ satisfied clients. If you want to know how to build an agency model that works, I’m the person who can teach this to you.
Case Study: How I Made $5 Million in the Last 10 Years with DFY Content Writing Services
This is my story.
Way back in 2011, I was living in a cult and had nothing but $75 to my name.
Know what else I had?
An incredible passion for writing and an insatiable desire to live a life doing what I loved.
That’s why I took the $75 and turned it into my very first website.
Express Writers, my DFY content writing agency, was born.
And the truth is, it hasn’t been easy.
There have been bumps along the road. I failed, many times. I fell down and had to crawl out of countless wreckages.
But I made it, learned, and grew from each failure.
Slowly, I built systems and strategies that proved to work.
Since then, I’ve made $5 million selling content writing services. We’re now hitting consistent seven figures year-over-year. Best of all, we’ve had 5,000 happy clients who loved the work we did for them.
Just one month in agency income.
Now, let me tell you this.
No matter where you are, start there.
If I started with no college degree and nothing but $75 in my pocket…
…you can do it too.
Plus, who knows?
With my strategies and blueprint in your back pocket, I bet it won’t take you as long as I did to get the success you’re dreaming of.
What Students Say About The Content Hacker™ Academy
"I love all the valuable information you provide in the Unlearn Essay Writing Course. For me it's the first time I do a course on writing, and I really wanted to do it because I have been writing in social media and my blog for the past months, and all this time I just felt clueless. With your course I have received enough knowledge and resources so as to get me started and feel I will now know what I'm doing.
Another thing which I love about the course is the format. It's just beautiful. Compared to other courses which are recordings of live sessions, the refined style of your course is truly inspiring, engaging, and educational.
Kind regards ❤️ Marielle"
Read Marielle's first article, which she wrote and published through the guidance of the Unlearn Essay Writing Course!
—Marielle Fois, Coach & Content Creator
“I’m really going slow with The Unlearn Essay Writing Course and taking my time so I can absorb as much as possible to improve my writing. I love it!“
—Nicole Kolesar, Founder of KPress Copywriting
"I just want to say thank you Julia McCoy for sharing your "secrets" in the Workshop-Style Set up for success, in The Unlearn Essay Writing Course.
This tutorial was very interesting to understand the creative process."—Pascal Lanot, Writer
"Julia's Unlearn Essay Writing course is insightful and accessible. It has long term value that will benefit students for the long haul. I'm so grateful that a friend recommended I take this course. I'm honored to do the same for you!"
—Pete Ziolkowski, Content Creator
“I spent some time yesterday working through The Unlearn Essay Writing Course modules and, as always, super impressed with your thoroughness and I love the time built in to TAKE ACTION. I absolutely love the background music you chose too, it just makes the whole thing seem relaxing, inviting, and like I am working with a higher purpose! ?”
—Sarah Schaefer Christopher, Writer at Sarah S. Christopher
“As a published playwright and a veteran teacher of English for over 20 years, I consider myself a writer, but writing for social media and the internet really is a different animal. If you want to feel really confident about your social media content writing, then you want to take Julia’s Unlearn Essay Writing Course. It’s an incredible experience where you unlearn all your bad behavior and learn all the good behavior on how to do the correct type of writing for digital platforms.
Because this class is an online class, it takes you on a personal journey, you can go as fast as or as slow as you want and you can even repeat the lessons. Each module comes with its own downloadable workbook, again that you can print out and look at whenever you want, this is an incredible addition just to having the online classes.
The course gives you an approach that you can use for online writing that you can use over and over again, while still keeping your writing fresh and your personality front and center. Julia isn’t offering you a template, she’s offering you a system of thinking and communicating, this is paramount in today’s social media world, it gives you the newest tools and the freshest voices to follow. So, if you want to be a content writer, then this is the class for you. Don’t wait. Sign up today. You won’t be sorry.”
—Sura Rosenberg, Content Creator at Two Heads Video Marketing
"I am very excited to have become a Certified Content Strategist via Julia's Content Strategy & Marketing Course! I am passionate about developing websites, but I had been looking to go beyond just giving my clients an attractive, functioning spot on the internet. Discovering Julia's passion for creating, presenting, and promoting excellent content was the perfect fit for gaining a skill and service that I wanted to offer. I came away from the course feeling confident, energized, and eager to serve my clients." Bruce Thede, Web Developer at brucethede.com
—Bruce Thede, Web Developer, brucethede.com
"I’m a freelance copywriter based in the UK. I’ve just finished your content strategy course and I was really impressed (I keep going back to your videos to check things!) Honestly your course is amazing and far more practical than anything I could find offered by anyone else." Claire Hewson, Freelancer at WriteSpark
—Claire Hewson, Freelancer
"The CS&M course is well organized, easy to understand, and highly usable, meaning you can apply it right away. Julia makes use of more than just her own resources, as well–she draws on the wisdom of other influencers in the industry with proven success. Real studies and statistics support her claims, so she’s not just opinionating. Julia is also amazing at feedback–she answers promptly and provides highly useful answers and examples. This course has been so informative, endlessly fascinating, and even fun–which is how I know I’m in the right industry. Thank you, Julia, for your tireless help and deeply comprehensive answers to my questions in the FB group–I’ve not experienced that from an instructor in a while! I’m ultimately grateful that you’ve provided this amazing journey, as it’s kept me in a more positive place in a year of negativity and difficulty by giving me purpose, direction, and exercise for my brain."
—Elizabeth Dodd, Freelancer
"This course is one of the BEST I’ve seen! Love it." (Gina used The Content Strategy & Marketing Course to build her own content marketing business selling Done-For-You free challenges.)
—Gina Bernier, Copywriter & Strategist at ginabernier.com
"IMO every bit of info you absorb from The Content Strategy & Marketing Course can make your a more valuable content writer, especially if your client doesn’t have an experienced content strategist."
—John Pratt
“I am going through Module 2 in The Content Strategy & Marketing Course regarding audience persona and Facebook ads. The module alone is worth the price of the course. I have paid dozens of so-called experts over the past two years, not to mention actual ad costs, and NONE of the people I hired came close to helping me like this module. I finally know how to build a persona and use FB ads in a targeted way. Now, just collecting survey results. By the way, I discovered my audience persona is the EXACT audience I want to target, just didn’t know how until this course.”
—Kimberly Raya, Founder at kimsaeed.com
"I can’t thank you enough for everything that you do. I still remember when I decided to research content writing and your video came up on YouTube. Thank God that it did. I loved how you explained everything so clearly and I felt empowered to pursue this skill.
Your programs and guides have been a great experience and I appreciate the time you took to teach the course, and I am looking forward to using my newfound skills as a content writer.”
—Majd Moussa, Entrepreneur & Content Creator
"If you're considering hiring Julia to train you, DO IT. She puts so much time and effort into her coaching, her courses, and her recommendations to your exact needs. You will walk away with a plan of action to get to your next step, and peace of mind that you're being coached by the absolute best of the best in the content marketing world. My advice if you hire Julia as your coach: Spend time answering her pre-session questions thoroughly--that will help Julia get to know you more, determine the best recommendations and action items for you and help you see strengths/skills that you didn't know you had."
—Sarah Greenberg, Freelance Content Marketer
"Since creating my strategy in The Content Strategy & Marketing Course, I have even more ideas that I am going to add to it. Truly a stellar course with so much good content, and taking action step-by-step as I went through the lessons made it all make so much sense. Cheers to you and thank you, Julia!"
—Sarah Schaefer Christoper, Freelance Copywriter & Entrepreneur
"I don't know how I found Julia, but I'm glad I did. Her course materials are comprehensive and up to date. After learning the groundwork, you will have the skills to write optimized and interesting posts. She introduces you to many of the cutting edge data tools out there (SEMrush, BuzzSumo, Ahrefs to name a few). Her Practical Content Strategy and Marketing Course and the Expert SEO Content Writer Course were great! Julia has taught me enough to start getting great ideas for a future in the content marketing industry. Go for it!"
—Stuart Williams, Content Creator at The Consciousness Portal
"I want to give Julia and her course a big endorsement. Her course is a complete game changer if you're looking to create content that will engage your audience, and WILL make you money. Personally, I don't want to waste time writing for the sake of writing and hoping it gets views. Her course breaks down exactly what you need to do, step-by-step. My favorite part? Access to Julia! You get your questions ANSWERED. If you're on the fence about this, what I can tell you -- if you DO the work, you are guaranteeing yourself success. There's no question this course is gold. But it's only gold if you execute on it. Thank you, Julia, for this course! The best part, I almost forgot to say -- the course continues to get better! She brings in speakers and updates the material all the time, which is amazing."
—Zee Ali
"With so many courses on the market, it is difficult to determine which ones will actually be transformative. Consuming education in the digital space and learning for real world application are two different objectives. This course provides the latter; using a practical step-by-step approach with real time practice in order to build skills while learning. As a writer, and through this course, I have been able to get to know myself better. When I decided to completely abandon my 20-year banking career to follow my passion and become a writer, I knew I needed to invest in a program committed to my long term success goals. This is that course!"
—Katie Gibbons
“I wish I'd found Julia's courses sooner. It's given me everything I needed to learn about content marketing as I started my own content business!"
—Angelina Dickinson
“As a digital strategist, I've been able to grow my end profits with the course and apply what I learned from Julia to create high ROI content, ultimately turbo-charging my content strategy game.”
—Mariana Norton
“I've used Julia's Content Strategy & Marketing Course to improve my ability to understand and build a full content strategy, and convince potential clients why content is important. The knowledge I've gained has even helped position me as one of the few content marketing pioneers in Calgary."
—Brittany Brander
"I've already gone through the whole Process Map and I'm so impressed! I run a content marketing agency and we are at the scaling stage, and this is just what I needed, especially Airtable.I love that you use it, I just downloaded it last week to start delegating content out!Thanks for the amazing resource."—Jessica Bennett, Owner and Content Creator at Got Writer's Block
"I can’t thank you enough for everything that you do. I still remember when I decided to research content writing and your video came up on YouTube. Thank God that it did. I loved how you explained everything so clearly and I felt empowered to pursue this skill.
Your programs and guides have been a great experience and I appreciate the time you took to teach the course, and I am looking forward to using my newfound skills as a content writer.”
—Majd Moussa, Entrepreneur & Content Creator
"Julia, the way you give is unparalleled!"
—Margaret O., Content Creator
"In terms of design, the Content Hacker™ Process Map is well balanced and easy to read. I love how you were able to include mentions of who to hire if someone does not want to do some of these steps. This guide removed the worry of what's next when there really is a lot to do and to understand. My team member is updating our checklist with a few missing items."
—Zee Ali, Founder at ZSwag.com
A Sneak Peek into the Agency & Entrepreneur Setup Training Workshop
When you enroll in the Agency & Entrepreneur Setup Training workshop, you’ll get instant lifetime access to the one-hour training workshop. You’ll also get a downloadable workbook, my internal and external pricing list, examples, and everything you need to get the success you dream of with your online business.
Here’s a quick look inside the workshop:
- Introduction & Welcome. I give you pointers on what to expect and how you can best use the workshop.
- Start with Core Values. In this lesson, I take you through building brand values and the steps you should take before launching your services.
- What Profit Margin Should You Set? I share the profit margins I set for my agency, plus top mistakes I made that you should avoid.
- Plan to Set Pay Rates & Manage Your Team in a System. I show you how to smoothly and efficiently manage your team.
- How to Post Jobs, Hire and Interview for the Right People to Add to Your Team. The secret strategies I use to land the best hires for my team.
- How to Find Clients for Your Agency. How to never run out of top-paying clients. (My agency gets a steady stream of clients, some of them willing to spend $10,000+ on our services.)
Agency & Entrepreneur Setup Training: Learn the Secrets Behind My Successful 7-Figure Content Agency (Workshop)
When you enroll in Agency & Entrepreneur Setup Training, you’ll get instant lifetime access to the one-hour training workshop. You’ll also get a downloadable workbook, pricing list, guides, and everything you need to get your own agency started from scratch.
$199 $27
ONE-TIME PAYMENT
- 1 module & downloadable guides, references, worksheets
- Learn all the steps in building your first agency model, plus Julia’s templates and real-life guides on hiring a team
- 1-hour workshop recorded by Julia, produced by our video production team
- Private student group with access to Julia
- Lifetime student community & workshop access
The Content Hacker™ Satisfaction Guarantee
We offer a 7-day money-back guarantee. We want you to take zero percent of the risk — we’re taking all of it! But, this workshop isn’t for students who plan to binge-watch all the videos and download all the materials, or simply get their toes wet and “see” without commitment, then decide to ask us for their money back.
To receive our 100% money-back guarantee, there is a requirement: you’ll have to study the whole workshop and complete all the exercises. If you put serious work ethic into it and still don’t see improvement in your agency setup, you’re entitled to a full refund.
That being said, I’m super confident this won’t happen. When you go through the course, watch the videos, and do the exercises, YOU WILL learn how to start up your own agency from scratch. Guaranteed!
Cheers to you! – Julia
