The Content Hacker™ Superstar Ultimate Training Course Bundle

 

Get every one of the Content Hacker™ courses and follow Julia’s proven pathways inside to build real, practical, lifelong skills.

 

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content hacker content strategy and seo writing course bundle

 

Become a Content Marketing Superhero: Build Revenue-Producing Content Skills

Lifetime, immediate access to every Content Hacker™ course + all the bonuses and communities. It’s like Disney World for growth-focused marketers.

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Get Your Lifetime Seat to The Content Strategy & Marketing Course, The Expert SEO Content Writer, and The Unlearn Essay Writing Course

 

In The Content Strategy & Marketing Course, you’re going from ground zero to a fully-built brand in just 45 days with guided, build-your-own content strategy exercises, and a jam-packed 80+ bite-sized video curriculum with cheat sheets and summaries, teaching you every skill involved in profitable content marketing. Best of all, it can be used to not only launch your own brand, but also to take your clients’ brands to the next level. At the end of the course, you’ll have a fully-built content strategy.

In The Expert SEO Content Writer, you’ll get access to 18+ short video lessons in three organized modules, produced with subtitles and easy-to-remember summary knowledge sheets — you’ll fly through this material and be ready to apply it to your content NEXT WEEK. You’ll get clear action items that set you up for SEO writing success. You can download and work from proven content templates, see examples of content formats live in video demonstrations, and more.

In The Unlearn Essay Writing Course, you’re sitting down with Julia in on-demand writing workshops to get the ‘icky’ writing habits out of your system, know exactly how and what to identify when it comes to content your readers hate, and then soaking in best writing practices for the top 11 formats — from blogs to ebooks, whitepapers, social media copy, and beyond.

 

The ultimate training pathway to becoming a growth-focused content marketing superstar. 

 

The Content Strategy & Marketing Course Curriculum

 

  • Get walked through the basics: industry definitions, how to set goals for industry success, an intro to the landscape and structure of content marketing today.
  • Next, learn how to identify what makes you DIFFERENT (or your client, if you’re setting up their strategy) from everyone else with a Content Differentiation Factor, complete with hands-on exercises where you’re actually learning all the steps.
  • Define your online topic area and how to come up with topic cores that your audience will CRAVE.
  • Get clear with content ROI expectations, and see high-ROI content in action.

This is two full modules with video lessons, worksheets, PDFs, Brand Strategy Exercises and templates. You’ll be able to get through both modules inside a week if you spend just 10-15 minutes every day.

  • Identify and create audience personas for any target audience.
  • Learn from hands-on video exercises how to build surveys to get real-time, valuable data about an audience you’re serving (and incentive for higher response rates).
  • Learn how to use Facebook Audience Insights to build new audience data.
  • Map your persona to the stages of awareness in the sales cycle, and learn HOW and WHY to create content that SOLVES PROBLEMS at the specific stage they’re in.
  • Know how to utilize a sales team to nurture leads to get the information that will help you create valuable, profitable content.
  • Learn how to create a brand content style guidebook that can direct content creation for ANY brand.
  • Get an overview of the best email marketing tools and how to use them.

Grow your confidence with PDFs, cheat sheets, Brand Strategy Exercise, and video lessons.

  • Learn about defining your goals for inbound ranking and overall content success.
  • Explore Google’s standards for content – find out why organic search is far higher ROI and more valuable to today’s search audience than paid PPC.
  • Reveal the biggest mistakes in keyword research that you must avoid.
  • Know how to conduct effective, in-depth keyword research, using the top industry tools. Plus learn why and how to choose an SEO tool to track ranking and ongoing positions.
  • Watch as I demonstrate proven methods on how I find a MONTH of SEO content for my agency that ranks without question!
  • Watch guest speaker Ryan West from SEMrush show you how to find a great keyword, and pull live brand keyword reports.
  • Get in-depth guidance on all aspects of SEO keyword research, including geo-targeted location content.
  • Learn how to check for important ranking factors and be able to immediately identify opportunities for low-hanging SEO content you can easily create for any client.

Strengthen your understanding with PDFs, cheat sheets, guest expert lesson, Brand Strategy Exercise, and video lessons.

  • Get to know what strong online content looks like.
  • Learn all the nuances of how to build content that ranks high in search results for YEARS and how to maintain this authority over time.
  • Skip all the strategies that DON’T work: in this week, we’ll cover only the keys of what DOES work when it comes to building true authoritative online content.
  • Learn about the core content commitments and how to define them.
  • Discover why one of the content commitments we discuss matters more than anything, and learn how to leverage that for long-term gain.
  • Understand the importance of content structure, internal and external linking.
  • Get confident with social media and how to combine the right social media platforms with the right brand (for clients you work with or your business).
  • Get to know the benefits and methods of profitable guest blogging.
  • Learn from Guest Expert Dan Levy of Unbounce as he shares secrets on how they built authority solely through blogging.
  • Learn from Guest Expert Michele Linn of Content Marketing Institute as she explains how to lay the groundwork for business blogging.

Jump up a level with PDFs, cheat sheets, guest expert lesson, Brand Strategy Exercise, and video lessons.

  • Never get stuck for content ideas AGAIN with an outlined, physical content creation process complete with repeatable steps.
  • Learn how to pull strong brand awareness topics for any brand.
  • Use techniques from a web crawl to find questions readers are asking online that you can create content for.
  • Get proficient on professional industry tools such as BuzzSumo and Hawkeye to identify trends in ANY industry to write about! These also make killer guest blog posts that editors will DIE for.
  • Get to know buyer-focused content, and how to create content and find topics that match the stages your customer is in.
  • Learn how to create content that fits both SEO purposes and brand awareness.
  • Know the ins and outs of SEO content optimization! See live demos of content structured for success.
  • See the anatomy of web pages vs. blog pages, and learn how to create content that ranks consistently.
  • Learn about 10x content, what that truly means, and how to go above and beyond in your content for your reader.
  • Become an expert at guest blogging! Learn how to get on the publications you want, how to pitch editors, and send in irresistible topics and content pieces.
  • Learn how to optimize your content for conversions, and how to add “list building” to your content creation.
  • Guest expert Steve Rayson shares how to build strong headlines and discover hot topics.

Make real gains with PDFs, cheat sheets, guest expert lesson, Brand Strategy Exercise, and video lessons.

  • Learn from Guest Expert Sujan Patel as he kicks off the final week with a lesson on how to promote your content to draw more eyeballs on it.
  • Learn about social media post structure and how exactly to optimize your post performance for maximum brand exposure.
  • Study the intricate workings of effective email marketing, best practices for writing, scheduling and sending emails to your list.
  • Learn about setting a budget for content marketing and how to set realistic expectations for your clients.
  • Streamline your hiring process to know how to recruit professional, reliable talent to your writing team to support your content creation.
  • Ugly editorial calendars, begone. Find out the easiest tool EVER that’ll become your new secret weapon!
  • Learn how to update your content for ongoing success (and why old content is your MONEY content).
  • Know how to track and immediately see/report on content rankings to clients.
  • Know how to set up a content plan for your clients.
  • Learn from Guest speaker Dan Levy as he shares insights on the cost and return of 10x blogging.
  • Learn from Guest speaker Shani Taylor’s tutorial on creating an advanced editorial calendar.
  • Learn from Guest speaker Ryan West of SEMrush as he teaches you how to track your rankings and research competitor rankings.
  • Lock in professional knowledge with PDFs, cheat sheets, guest expert lesson, Brand Strategy Exercise, and video lessons.

For a limited time, get lifetime access to Julia & join the course community, included in your enrollment cost. This may be charged at an ongoing monthly fee later in the year! Yours for FREE right now.

 

  • Bonus #1: Partner Discount Codes Save up to $350 on software! BuzzSumo, SEMrush, KWFinder, Airtable, Mailshake & more. Includes PDFs with special codes. 
  • Bonus #2: The Content Creator Pricing Guide Get access to MY spreadsheet with over 45 content services priced out, with many variations and options for clients. Perfect for setting up your own agency, outsourcing, or charging freelancer rates! Includes a video, PDF and spreadsheet. 
  • Bonus #3: How to Close Your Clients [Video, PDF Guides, Live Call] Struggle with closing your clients? This is what you need! I show you how to close your clients, step-by-step. Includes live client call recording, video, and PDF templates. 
  • Bonus #4: Twitter Growth Hacking Learn how I grew my Twitter to 200% month-after-month growth. These are strategies that will take you only a few hours a week -- or if you don't have the time, hire the person I hire! Includes a video lesson with on-screen demo of techniques. 
  • Bonus #5: Instagram Explosion Learn how to hook up Instagram to clicks, blog reads, and REAL subscribers (a difficult feat on this mostly visual platform) with a few simple, consistent techniques. Includes a video lesson with on-screen demo of techniques. 
  • Bonus #6: The Amazing Portfolio Guide Learn how to create an amazing portfolio when you’re just starting out. Includes a PDF worksheet. 
  • Bonus #7: Guest Speaker Michele Linn Presents Practical Content Marketing Strategy Primer Listen as VP of Content for CMI, Michele Linn, shares top strategies on content marketing in a video interview with Julia. Includes video and worksheet.

NEW bonuses added for 2020:

Veronica Camara, Founder, Content Strategist at AVO | Content Strategy Agency
Teaching: UX Writer vs. Copywriting: What's the Difference & How to Start a UX Writing Career

Ryan Stewart, Serial Entrepreneur, SEO Expert, Author, & MBA
Teaching: How to Go From Solo Freelancer to Higher Income Team/Agency

David Martin, UX Strategist & the Founder of UXHacks.com
Teaching: UX Elements that Turn Away Customers: What Kind of Popups are Bad vs. Good (Are Any?), & More

Download the full curriculum

The Expert SEO Content Writer Curriculum

A few key video lessons getting you all set up for what’s coming, a download of our complete student workbook, and access to our private student group with 1:1 access to Julia.

Welcome! What’s Ahead in This Course: Get Set Up for Success (9:36)
Private Student Community Access
NEW for 2021 Overview: Why We Use Blogs and Websites for More Traffic From Google (21:04)

5 action-packed lessons covering the strategy side of SEO content: topic research, persona-building, keyword research, content analysis techniques, and an introduction to content writing templates and optimization.

1.1. How Do I Generate Profitable Topics? Thinking in Terms of Content Ideation Goals (4:37)
1.2 Your 4 Content Keys & Persona-Building: Understanding How to Reach & Impact An Audience with Content (6:47)
1.3 How to Understand SEO Keyword Research & Uncover the Right Keywords (With Templates) (27:25)
1.4 How to Do Content Analysis for Even More Powerful SEO or Thought Leadership Content (11:21)
1.5 Intro to Content Writing Templates: How to Optimize Content Correctly for Search Engines & Humans (16:27)

NEW for 2021 Module 1 Bonus: Semrush Tutorial #1 — The Basics of Keyword Research in Semrush (8:56)
NEW for 2021 Module 1 Bonus: Semrush Tutorial #2 — How to Track Your Rankings in Semrush (13:09)
NEW for 2021 Module 1 Bonus: Semrush Tutorial #3 — Advanced Live Examples of Pulling Brand Keyword Reports, Keyword Magic Tool, & More (13:19)

12 step-by-step video lessons covering everything you need to know to get started in SEO writing, PLUS, all kinds of templates, writing prompts, FAQs, and more.

2.1 2 Writing Formulas To Help You Write More Structured Content: PAS & KISS (With Cheat Sheet) (9:14)
2.2 AP English vs. Online Writing: Major Differences (With Cheat Sheet) (13:00)
2.3 Modern Online Writing 101: Terrible, Good & Amazing Content (Live Recording of Julia’s Writing Coaching) (47:01)
2.4 Creating Lead Magnets & “Content Upgrades” For Subscriber Growth (with Worksheet) (10:57)
2.5 Creating Powerful Headlines & Hooks (with Worksheet) (5:58)
2.6 How to Create 2 High-ROI Blog Types (Templates & Worksheets) (3:36)
2.7 SEO Web & Landing Pages (Templates & Knowledge Sheet) (10:01)
2.8 How to Write Other Key Supporting Forms of Content: Email, Social Media & Video (10:25)
2.9 FAQ: I’m Not a Native Speaker… How Do I Up My Game at Writing? (11:02)
2.10 FAQ: Tips for Boosting Your Writing Productivity & Speed (4:53)
2.11 FAQ: Should I Syndicate My Content? & Other Top SEO Questions (16:00)
2.12 FAQ: How Should I Link to Sources or Quote in My Content? (7:26)

3 lessons including a short quiz and final certification.

3.1 How to Price Content Writing Services (With Pricing Template) (5:38)
3.2 How to Guide Content Strategy & Marketing Clients to a Close (Sales Tips) (2:35)
3.3 KPIs & Boss-Friendly Stuff: How to Look Up Content Rankings & Traction (Tutorial) (12:24)

Congratulations! You Did It! How to Get Your Certificate (1:23)

Test Your Knowledge: Short Course Quiz

Badges & Adding Certification to Your LinkedIn (0:22)

  • Julia's 2020 Lessons on SEO Writing (NEW!)
  • Course Partner Discount Codes–Worth $200+!
  • Cheat Sheets & Downloadables

Download the full curriculum

 

The Unlearn Essay Writing Course Curriculum

 

When you enroll, you’ll get instant access to three modules with in-depth training videos, workshop-style exercises, workbooks, cheat sheets, and access to a community of passionate writers in the Unlearn Essay Writing student group. I’ve added a whole section (module three) packed with powerful bonuses I don’t offer anywhere else. Additionally, you get access to me and my personal 1:1 review on your work after you've finished the course. This course includes over $500 worth of personal writing coaching from Julia.

Video Walkthrough of Course Content 

In Module 1 of The Unlearn Essay Writing Course, you'll learn:

  • How to dissect a piece of content (the exact checklists I use to label content either good or bad).
  • How to turn anything you write into a piece your boss or client will jump over the moon for.
  • The step-by-step process for cutting the fluff and gunk from your writing. (You get to watch over my shoulder as I show you how to do it.)
  • How to keep up with the ever-changing rules of online grammar (so you always know how to walk the fine line between uneducated and outdated).
  • The four steps to ruthless self-editing (turn your icky first draft into a concise, direct, perfectly and professionally polished piece).
  • 101 sticky words to never use in your content.

When you press “complete” on Module One you’ll:

  • Never again write heavy, boring essay-style content.
  • Know what it takes to create content that’ll have your boss or client raving for more.
  • Have a fully ready, well-polished introduction for your 1,000-word piece.

In Module 2, you'll learn:

  • The ABCs and DEFs of stellar online content (a checklist you can use to be absolutely sure you’re hitting the mark with your content).
  • How to tell the difference between good and bad content across formats (Facebook ads, meta titles, meta descriptions, and blogs). Complete with examples and my take on what makes each one good or bad.
  • My secret sauce to never, ever getting stuck writing again (say good-bye to writer’s block forever).
  • The tools I use to boost my productivity 2x-4x.
  • How to take your content idea and turn it into a publish-ready blog. (Watch me do this step-by-step in a 1-hour workshop video!)
  • The three stages of content creation you must never skip.
  • How to create the 11 most popular forms of web content (social media posts, web pages, product descriptions, meta titles and meta descriptions, blogs, headlines, emails, case studies, ebooks, lead magnets, whitepapers, and video scripts).
  • How to amp up your writing with creative wording.

When you press “complete” on Module Two you’ll:

  • Know exactly how to write anything your boss or client wants (and blow them through the roof with your gut-punching content).
  • Never again lack confidence, unsure whether or not you’ll make your deadline.
  • Have a beautiful, well-polished, powerful 1,000-word piece of content. (If you choose the Writing Hero (Level 2) version, you’ll proceed to submit this piece to me for my personal feedback. Remember, I won’t go easy on you! I’ll help you further refine your piece until I’m 1000% sure your boss or client will love it.)

Both Module One and Module Two are packed with hands-on exercises, so you’re dissecting, cutting gunk, analyzing writing examples, planning, and crafting your own piece of content as you learn.

The Final Steps: Finalize your 1000w article and complete the course with a memory-testing quiz.

Bonus #1: Julia’s Ultimate List of Writing Tools. A complete list of the tools I use to boost brain power, productivity, and creativity. These include apps, shortcuts, meditation tracks, and more! Plus, I show you how to structure your home office so you always feel fresh and inspired.

Bonus #2: 200+ Power Words and Phrases to Amp Up Your Writing. Sprinkle these powerhouses into your writing and immediately transform weak sentences into gut-punching prose. (Perfect for beginners who need a quick, easy way to muscle up their content.)

Bonus #3: The Unlearn Glossary for The Online Content Writer – 94 Terms Every Online Writer Should Know. Keep this resource open as you talk to clients or your boss, and never again feel like a green-behind-the-ears newbie.

Bonus #4: A Killer Copywriting Formula to Pay Attention to (For Structuring Strong Content). Assigned to write a “high-converting landing page” by your boss or client? No problem! Pull this resource out and simply “plug and play” – fill in the template with your own copy and you’re ready to impress them.

Bonus #5: Stay Current as a Content Expert With These Resources & Books. A comprehensive list of every blog I follow, every podcast I listen to, every show I watch, every YouTube channel I’ve subscribed to, and every book I recommend. Invest a little time each day to learn something new, and it WILL PAY OFF.

Bonus #6: Unlearn Essay Writing Course — Student-Only Partner Discount Codes. Special discounts on writing tools, apps, and content calendars. Save hundreds on these tools simply for being an Unlearn Essay Writing Course student.

Bonus #7: Pandemic-Friendly Advice for Writers – An Unlearn-Essay-Writing Only Special Interview with Field Expert Joel Klettke on Real-Life Copywriting Steps in a Pandemic. Follow Joel as I interview him just for our UEW students on his inspiring journey from clueless Business graduate to profitable SaaS + B2B copywriter. Listen as he lays down the exact steps you can take to achieve his kind of success. The accompanying summary helps instill the powerful takeaway lessons top expert Joel teaches our student community.

Bonus #8: The Headline Junkie’s Swipe File — Robert Bly’s 8 Proven Formulas. Never again have to guess when creating the most difficult part of your content, the headline. Pull out one of these headline formulas, plug in your own words, and watch your clicks soar.

Now included in your seat!

Final Steps: Finalize your 1000w article in Google Docs and send it to Julia for review and indepth critique.

Work with Julia personally on your article until it passes review and would be be paid for by a client. Get indepth, real-time editing in your article from Julia for your entire article, plus a rationale from Julia on why and how the revisions help your writing soar to the next level. (This is worth over $500 by itself of individual coaching sessions, were you to pay the current rate to work with Julia McCoy.)

Earn Certification as an Unlearn Essay Writing Student and receive your badge and accreditation.

Finish in just one week!

Don’t Waste Your Time on Free or DIY Formulae Any Longer

For example, there’s a lot of information about content strategy out there.

In fact, if you were to Google it, there’s over 1.5 billion results in existence.

Everyone has an opinion on how to implement a strategy, how to create content, and how to track success.

But not everyone can say that they’ve taken a business from $0 to $4 million solely through content marketing in just seven years. I can. And not everyone has built a reputation on finding simple, yet powerful, content hacks that can build your brand faster than you ever thought possible. I have. With me as your expert practitioner at the helm, you will learn how to implement real success with easy-to-follow steps.

Your valuable time spent on filler tips and tricks that don’t equal bottom-line brand growth DOESN’T make sense.

Proven, tried-and-true is the way to go. The keys and the car is here. Don’t let anything hold you back from The Content Strategy & Marketing Course + Expert SEO Content Writer + Unlearn Essay Writing Course Bundle.

Invest into your content marketing’s future and save over $500 today on my combined Ultimate Content Hacker™ Bundle course seats. Implement the steps that have already generated huge profits for me and many hundreds of others. Put in the work, and learn the skills as taught step-by-step. Then, watch your strategic content marketing take off.

What Does the Time Commitment for All Courses Look Like?

 

For The Content Strategy & Marketing Course, the 6-week (45-day) commitment is on your own time, self-led. We have an active private student group that is perfect for accountability, check-ins and Q&A: but you can go through the material at your own pace without needing much outside assistance – although it’s available on call for whenever you want! I’ve had freelancers and agency members that came in and soaked up all 6 modules inside a month, and I’ve had students take 4 months to get through it while working at a full-time job.

For The Expert SEO Content Writer, you’re looking at a one-week, 5-6 hour total commitment to learn (with prompts and templates!) how to craft SEO content that works. I’ve had some students go through it in a few days!

For The Unlearn Essay Writing Course (which includes mentorship with me), you’re looking at a similar one-week, 5-6 hour total commitment to learn (with workshops, exercises, and guided writing to-dos!). You’re even writing a 1,000 word piece along the way. I recommend at least one day brain break — while short, this is an intensive training! At the end of the course, you’re working with me to earn certification on your final piece.

How you learn is really up to you. If you’re driven by success and results, these are the courses to enroll in. All are 100% hands-on, practical, and results-oriented!

Access to EVERYTHING. LIFETIME. Four courses + jam-packed with every content lesson a marketer or entrepreneur would need. All the workbooks you need. All the student community & Julia-access you need.

 

Enroll

content hacker ultimate course bundle

The Expert SEO Content Writer Comes With:

  • 18+ short video lessons in three organized modules: Say goodbye to education overwhelm with just five hours of on-demand video content, produced with subtitles and easy-to-remember summary knowledge sheets
  • Certification as an Expert SEO Content Writer after course completion.
  • Student-only partner discount codes: savings on my favorite SEO tools & special trial offers
  • Content template library: templates for long-form blogs, lead magnets, web pages, infographics, FB Lives/YouTube content. Completely original, and customizable!
  • Lifetime access to the course & updates
  • Printable workbooks and knowledge sheets that help you stay on track, organized, and guided—so you never feel like you’re alone
  • Exclusive access to a private student community to discuss coursework and trade ideas with your classmates.
  • Clear action items that set you up for success. You can download and work from proven content templates, see examples of content formats live in video demonstrations and more!
  • Worth over $379 ( + includes discounts to my recommended SEO tools!)

The Content Strategy & Marketing Course Comes With:

  • 6 Core Modules that Teach Everything in Building a Content Marketing Strategy That Works
  • Week 1 – Introduction & Module 1: Get Set on Fundamentals + workbooks, templates
  • Week 2 – Module 2: Bridge the Audience & Sales Gap + workbooks, templates
  • Week 3 – Module 3: Know Your SEO + workbooks, templates
  • Week 4 – Module 4: Build Online Authority + workbooks, templates
  • Week 5 – Module 5: Create Content that Works + workbooks, templates
  • Week 6 – Module 6: Budget, Promote & Maintain + workbooks, templates
  • 1:1 Mentorship & Private Student Community
  • $300+ in savings in partner discount codes
  • 5 guest expert speakers for key lessons
  • 6 BONUS lessons on Instagram growth hacking, Twitter growth hacking, pricing guides, my personal guides for closing more content/strategy sales, and more!
  • Certification as a Content Strategist after completion
  • Lifetime access to the course and all of my updates
  • Worth over $999 ( + includes bonuses and software savings codes!)

 

The Unlearn Essay Writing Course Comes With:

  • 10+ powerful video lessons (and two 50-hour writing workshops) organized in three simple modules: No more than five hours of on-demand video content, produced with on-screen text and easy-to-remember summary sheets
  • Mentorship and certification as an Unlearn Essay Writer after course completion.
  • Student-only partner discount codes: savings on my favorite writing tools!
  • Writing resource library: resources for writers looking to hone their craft, book/reading lists, my go-to resources, and much more!
  • Lifetime access to the course & updates
  • Printable workbooks per module and cheat sheets that help you stay on track, organized, and guided at every step
  • Exclusive access to a private student community to discuss coursework and network with writing peers
  • Timed writing lessons that set you up for success.
  • Worth over $799 ( + includes discounts to my recommended writing tools!)

Enroll Now

What Others Say About Julia’s Courses

Check it out:

"I am very excited to have become a Certified Content Strategist via Julia's Content Strategy & Marketing Course! I am passionate about developing websites, but I had been looking to go beyond just giving my clients an attractive, functioning spot on the internet. Discovering Julia's passion for creating, presenting, and promoting excellent content was the perfect fit for gaining a skill and service that I wanted to offer. I came away from the course feeling confident, energized, and eager to serve my clients." Bruce Thede, Web Developer at brucethede.com

bruce thede portrait
—Bruce Thede, Web Developer, brucethede.com

"I’m a freelance copywriter based in the UK. I’ve just finished your content strategy course and I was really impressed (I keep going back to your videos to check things!) Honestly your course is amazing and far more practical than anything I could find offered by anyone else." Claire Hewson, Freelancer at WriteSpark

claire - content strategy course student
—Claire Hewson, Freelancer

"The CS&M course is well organized, easy to understand, and highly usable, meaning you can apply it right away. Julia makes use of more than just her own resources, as well–she draws on the wisdom of other influencers in the industry with proven success. Real studies and statistics support her claims, so she’s not just opinionating. Julia is also amazing at feedback–she answers promptly and provides highly useful answers and examples. This course has been so informative, endlessly fascinating, and even fun–which is how I know I’m in the right industry. Thank you, Julia, for your tireless help and deeply comprehensive answers to my questions in the FB group–I’ve not experienced that from an instructor in a while! I’m ultimately grateful that you’ve provided this amazing journey, as it’s kept me in a more positive place in a year of negativity and difficulty by giving me purpose, direction, and exercise for my brain."

elizabeth dodd, content strategy course student
—Elizabeth Dodd, Freelancer

"This course is one of the BEST I’ve seen! Love it." (Gina used The Content Strategy & Marketing Course to build her own content marketing business selling Done-For-You free challenges.)

gina bernier
—Gina Bernier, Copywriter & Strategist at ginabernier.com

"IMO every bit of info you absorb from The Content Strategy & Marketing Course can make your a more valuable content writer, especially if your client doesn’t have an experienced content strategist."

john pratt
—John Pratt

“I am going through Module 2 in The Content Strategy & Marketing Course regarding audience persona and Facebook ads. The module alone is worth the price of the course. I have paid dozens of so-called experts over the past two years, not to mention actual ad costs, and NONE of the people I hired came close to helping me like this module. I finally know how to build a persona and use FB ads in a targeted way. Now, just collecting survey results. By the way, I discovered my audience persona is the EXACT audience I want to target, just didn’t know how until this course.”

kimberly
—Kimberly Raya, Founder at kimsaeed.com

"I can’t thank you enough for everything that you do. I still remember when I decided to research content writing and your video came up on YouTube. Thank God that it did. I loved how you explained everything so clearly and I felt empowered to pursue this skill.

Your programs and guides have been a great experience and I appreciate the time you took to teach the course, and I am looking forward to using my newfound skills as a content writer.”

majid moussa
—Majd Moussa, Entrepreneur & Content Creator

"If you're considering hiring Julia to train you, DO IT. She puts so much time and effort into her coaching, her courses, and her recommendations to your exact needs. You will walk away with a plan of action to get to your next step, and peace of mind that you're being coached by the absolute best of the best in the content marketing world. My advice if you hire Julia as your coach: Spend time answering her pre-session questions thoroughly--that will help Julia get to know you more, determine the best recommendations and action items for you and help you see strengths/skills that you didn't know you had."

sarah greenberg alumni
—Sarah Greenberg, Freelance Content Marketer

"Since creating my strategy in The Content Strategy & Marketing Course, I have even more ideas that I am going to add to it. ​Truly a stellar course with so much good content, ​and taking action step-by-step as I went through the lessons made it all make so much sense.​ Cheers to you and thank you, Julia!"

sarah
—Sarah Schaefer Christoper, Freelance Copywriter & Entrepreneur

"I don't know how I found Julia, but I'm glad I did. Her course materials are comprehensive and up to date. After learning the groundwork, you will have the skills to write optimized and interesting posts. She introduces you to many of the cutting edge data tools out there (SEMrush, BuzzSumo, Ahrefs to name a few). Her Practical Content Strategy and Marketing Course and the Expert SEO Content Writer Course were great! Julia has taught me enough to start getting great ideas for a future in the content marketing industry. Go for it!"

stuart williams
—Stuart Williams, Content Creator at The Consciousness Portal

"I want to give Julia and her course a big endorsement. Her course is a complete game changer if you're looking to create content that will engage your audience, and WILL make you money. Personally, I don't want to waste time writing for the sake of writing and hoping it gets views. Her course breaks down exactly what you need to do, step-by-step. My favorite part? Access to Julia! You get your questions ANSWERED. If you're on the fence about this, what I can tell you -- if you DO the work, you are guaranteeing yourself success. There's no question this course is gold. But it's only gold if you execute on it. Thank you, Julia, for this course! The best part, I almost forgot to say -- the course continues to get better! She brings in speakers and updates the material all the time, which is amazing."

zee ali - content hacker student
—Zee Ali

"With so many courses on the market, it is difficult to determine which ones will actually be transformative. Consuming education in the digital space and learning for real world application are two different objectives. This course provides the latter; using a practical step-by-step approach with real time practice in order to build skills while learning. As a writer, and through this course, I have been able to get to know myself better. When I decided to completely abandon my 20-year banking career to follow my passion and become a writer, I knew I needed to invest in a program committed to my long term success goals. This is that course!"

kate gibbons content hacker student
—Katie Gibbons

“I wish I'd found Julia's courses sooner. It's given me everything I needed to learn about content marketing as I started my own content business!"

angelina dickinson
—Angelina Dickinson

“As a digital strategist, I've been able to grow my end profits with the course and apply what I learned from Julia to create high ROI content, ultimately turbo-charging my content strategy game.”

mariana norton
—Mariana Norton

“I've used Julia's Content Strategy & Marketing Course to improve my ability to understand and build a full content strategy, and convince potential clients why content is important. The knowledge I've gained has even helped position me as one of the few content marketing pioneers in Calgary."

brittany brander
—Brittany Brander

"Wow! How to describe this course. It's complete. It’s great. It’s reeally deep. In every lesson, Julia teaches you actionable stuff. She brings you video lessons, worksheets, templates. Every kind of material to learn. And she and her team really cares about the online group of students in Facebook; they're ready to answer you anytime. So, be committed to improve your writing because Julia is committed to teach you everything she knows about SEO writing. And, my friend, that means TONS of knowledge."

sara copywriter
—Sara Mansouri, Spanish Copywriter & Content Creator

"I don't know how I found Julia, but I'm glad I did. Her course materials are comprehensive and up to date. After learning the groundwork, you will have the skills to write optimized and interesting posts. She introduces you to many of the cutting edge data tools out there (SEMrush, BuzzSumo, Ahrefs to name a few). Her Practical Content Strategy and Marketing Course and the Expert SEO Content Writer Course were great! Julia has taught me enough to start getting great ideas for a future in the content marketing industry. Go for it!"

stuart williams
—Stuart Williams, Content Creator at The Consciousness Portal

"I saw my first highly-qualified lead book a call through my editing website after implementing the SEO content tips in The Expert SEO Content Writer Course. Not only was the lead qualified, but when I got on the phone, the lead already recognized me as an expert in my field. I didn't need to "sell" him on my services — he was already sold after reading my content. This is powerful stuff! If you're a business online, you need to get your hands on this course and start generating the clients you want through compelling SEO content — this stuff works."

monique muro
—Monique Muro, Professional Proofreader at Proof Mango, @moniquemuro

"This is the second course I've taken under Julia McCoy's wing and I cannot get enough of her advice, leadership, and knowledge of SEO writing. Julia respects and illustrates the importance of SEO writing and the foundational tools you need to write SEO-driven content for your industry, but most importantly, focuses on the audience/client first. In today's market, the customer is central to all content marketing and Julia reiterates this power in all of her lessons.

I will sign up for any course Julia puts together as she helps to refresh even the most seasoned writer and keeps you in the loop on industry changes and trends. You'll only move upwards after Julia's course!"

bre d'alessio south
—Bre D'Alessio South, Sr. Content Manager @BreDalessio

"The Expert SEO Content Writer is a fluff-free, nuts-and-bolts, hit-the-ground-running course.

Search Engine Optimization (SEO) is no longer a "nice to have" skill. To get the search engine rankings you crave, you need to know the right way to craft your content.

Julia McCoy knows SEO. Once you complete The Expert SEO Content Writer Course, you will too."

mariana norton
—Mariana Norton, Customer Conversation Architect @MarianaNNorton

"Hi Julia,

I've just completed your SEO course and got my certification, yayyy!

Just want to thank you for coming up with a short course that's packed with so much info, facts, statistics & helpful templates (that I could complete in less than 3 days!). Loved the way it was presented - bite-sized (yet so in-depth) and great choice of bright & fun colours too for the video presentations.

Completing this SEO course gives me the push that I need to now complete your Content Strategy Course!! Wish me luck and hope to talk to you again soon?"

aquila a. shah
—Aqila A. Shah, Content Strategist, Word Stylist @theQilala

"Besides being a college professor, I am a content creator. I produce video, visual, and written content across a number of social media platforms on a regular basis. Some of my content performs extremely well, while some barely gets noticed. I love what Mark Schaefer once shared, 'the economic value of content that is not seen or shared is zero.'

With that, my biggest takeaway from taking Julia McCoy’s The Expert SEO Content Writer course is that she helped me understand the strategies and tactics behind well-performing content.

It is NOT luck that helps content be discovered, rank high on Google, or bring traffic and profit. SEO writing is an art and science; it takes a certain mindset shift to produce strategic content that ranks for SEO and is enjoyable to read. Julia's course also encouraged me to bring my personality and creativity into my writing. Thank you for being such a great teacher, Julia. I cannot wait to apply what I have learned from you into my work!"

ai addyson-zhang
—Ai Addyson-Zhang, Ph.D, Professor, Entrepreneur, @aiaddysonzhang

"Julia presented a thoroughly insightful and inspirational course. It’s improved my SEO writing and that offers a better service to my clients. The down-to-earth approach and supporting worksheets outline the theories you need to understand and the benefits are immediate when applied to your business."

 

sarah wood
—Sarah Wood, Digital Consultant and Director, marketingondemand

"This course taught me to think of SEO writing in a different, more methodical way. It helped me refine my strategy and purpose in content marketing. The keyword research section was particularly helpful.

If you’re trying to up your content marketing game, this course is for you!"

 

lisa farrell
—Lisa Farrell, Marketing Director

"I just finished the course which gave me a lot of information + tools for professional SEO writing. The advice given is actionable from the very beginning. It is also great to gain insight into how a successful content agency works. Only rarely you find insider tips & tricks shared so openly elsewhere. A huge thank you to Julia and her team."

 

inga hockenbring
—Inga Hockenbring, Marketing Strategist

"Woohoo! Happy to announce I am now a certified SEO writer thanks to Julia McCoy's 'The Expert SEO #Content Writer' course. A great educational program that I thoroughly recommend if you need help getting your head around #SEO. Thank you, Julia!

Thanks again, I've been stressing about SEO for ages and it all feels really clear now. Looking forward to putting it into practice."

 

emma lander
—Emma Lander, ITSM & Technology Copywriter

"This course is worth every penny! Julia virtually takes you by hand and walks you through the whole process of creating killer content that your readers and search engines will love. It's a must for everyone who wants to empower their SEO writing and content marketing as well."

vladimir mirnii
—Vladimir Mirnii, CEO, Content Adore

"I tried as hard as I could but I couldn't find anywhere else that offered anything near what Julia McCoy is with this new course. 😂  Leveling up my copywriting skills!"

kristeen romero
—Kristeen Romero, Digital Marketer @KristeenOnline

“The Expert SEO Content Writer course is a thorough and well-structured collection of information that has aided me greatly in my content marketing career. The resources Julia has assembled are extremely helpful – and they save me from having to search the web for these resources individually.

I learned to create ROI-focused content, helpful writing strategies for a variety of content types, and even how to market myself to prospective clients – this course truly covers it all. I highly recommend it to any content marketer, regardless of experience level.”

josh stanley
—Josh Stanley, Copywriter & SEO Specialist

“Julia's SEO Writing Course is what every marketer needs. I had a pretty good idea of *what* SEO was, but how to properly utilize it and apply it were a bit fuzzy to me...until I took this course. Julia lays out, in detail, the WHAT, the WHY, and most importantly the HOW to take your SEO game to all new heights!"

 

jason schemmel
—Jason Schemmel, Social Media Manager at HarperCollins @JasonSchemmel

“I have to tell you that there is a wealth of information in this course and student group.”

nathaniel goins
—Nathaniel Goins, Affiliate Marketer

"I love all the valuable information you provide in the Unlearn Essay Writing Course. For me it's the first time I do a course on writing, and I really wanted to do it because I have been writing in social media and my blog for the past months, and all this time I just felt clueless. With your course I have received enough knowledge and resources so as to get me started and feel I will now know what I'm doing.

Another thing which I love about the course is the format. It's just beautiful. Compared to other courses which are recordings of live sessions, the refined style of your course is truly inspiring, engaging, and educational.

Kind regards ❤️  Marielle"

Read Marielle's first article, which she wrote and published through the guidance of the Unlearn Essay Writing Course!

marielle
—Marielle Fois, Coach & Content Creator

“I’m really going slow with The Unlearn Essay Writing Course and taking my time so I can absorb as much as possible to improve my writing. I love it!“

nicole kolesar
—Nicole Kolesar, Founder of KPress Copywriting

"I just want to say thank you Julia McCoy for sharing your "secrets" in the Workshop-Style Set up for success, in The Unlearn Essay Writing Course.
This tutorial was very interesting to understand the creative process."

pascal
—Pascal Lanot, Writer

"Julia's Unlearn Essay Writing course is insightful and accessible. It has long term value that will benefit students for the long haul. I'm so grateful that a friend recommended I take this course. I'm honored to do the same for you!"

Pete Ziolkowski Content Creator, Pastor
—Pete Ziolkowski, Content Creator

“I spent some time yesterday working through The Unlearn Essay Writing Course modules and, as always, super impressed with your thoroughness and I love the time built in to TAKE ACTION. I absolutely love the background music you chose too, it just makes the whole thing seem relaxing, inviting, and like I am working with a higher purpose! ?”

sarah
—Sarah Schaefer Christopher, Writer at Sarah S. Christopher

“As a published playwright and a veteran teacher of English for over 20 years, I consider myself a writer, but writing for social media and the internet really is a different animal. If you want to feel really confident about your social media content writing, then you want to take Julia’s Unlearn Essay Writing Course. It’s an incredible experience where you unlearn all your bad behavior and learn all the good behavior on how to do the correct type of writing for digital platforms.

Because this class is an online class, it takes you on a personal journey, you can go as fast as or as slow as you want and you can even repeat the lessons. Each module comes with its own downloadable workbook, again that you can print out and look at whenever you want, this is an incredible addition just to having the online classes.

The course gives you an approach that you can use for online writing that you can use over and over again, while still keeping your writing fresh and your personality front and center. Julia isn’t offering you a template, she’s offering you a system of thinking and communicating, this is paramount in today’s social media world, it gives you the newest tools and the freshest voices to follow. So, if you want to be a content writer, then this is the class for you. Don’t wait. Sign up today. You won’t be sorry.”

—Sura Rosenberg, Content Creator at Two Heads Video Marketing

"I love all the valuable information you provide in the Unlearn Essay Writing Course. For me it's the first time I do a course on writing, and I really wanted to do it because I have been writing in social media and my blog for the past months, and all this time I just felt clueless. With your course I have received enough knowledge and resources so as to get me started and feel I will now know what I'm doing.

Another thing which I love about the course is the format. It's just beautiful. Compared to other courses which are recordings of live sessions, the refined style of your course is truly inspiring, engaging, and educational.

Kind regards ❤️  Marielle"

Read Marielle's first article, which she wrote and published through the guidance of the Unlearn Essay Writing Course!

marielle
—Marielle Fois, Coach & Content Creator

“I’m really going slow with The Unlearn Essay Writing Course and taking my time so I can absorb as much as possible to improve my writing. I love it!“

nicole kolesar
—Nicole Kolesar, Founder of KPress Copywriting

"I just want to say thank you Julia McCoy for sharing your "secrets" in the Workshop-Style Set up for success, in The Unlearn Essay Writing Course.
This tutorial was very interesting to understand the creative process."

pascal
—Pascal Lanot, Writer

"Julia's Unlearn Essay Writing course is insightful and accessible. It has long term value that will benefit students for the long haul. I'm so grateful that a friend recommended I take this course. I'm honored to do the same for you!"

Pete Ziolkowski Content Creator, Pastor
—Pete Ziolkowski, Content Creator

“I spent some time yesterday working through The Unlearn Essay Writing Course modules and, as always, super impressed with your thoroughness and I love the time built in to TAKE ACTION. I absolutely love the background music you chose too, it just makes the whole thing seem relaxing, inviting, and like I am working with a higher purpose! ?”

sarah
—Sarah Schaefer Christopher, Writer at Sarah S. Christopher

“As a published playwright and a veteran teacher of English for over 20 years, I consider myself a writer, but writing for social media and the internet really is a different animal. If you want to feel really confident about your social media content writing, then you want to take Julia’s Unlearn Essay Writing Course. It’s an incredible experience where you unlearn all your bad behavior and learn all the good behavior on how to do the correct type of writing for digital platforms.

Because this class is an online class, it takes you on a personal journey, you can go as fast as or as slow as you want and you can even repeat the lessons. Each module comes with its own downloadable workbook, again that you can print out and look at whenever you want, this is an incredible addition just to having the online classes.

The course gives you an approach that you can use for online writing that you can use over and over again, while still keeping your writing fresh and your personality front and center. Julia isn’t offering you a template, she’s offering you a system of thinking and communicating, this is paramount in today’s social media world, it gives you the newest tools and the freshest voices to follow. So, if you want to be a content writer, then this is the class for you. Don’t wait. Sign up today. You won’t be sorry.”

—Sura Rosenberg, Content Creator at Two Heads Video Marketing

 

content hacker course bundle

The Content Hacker™ Marketing Superstar Course Bundle

It’s like Disney World for marketers. Pay once, access four powerful courses, all the bonuses, and all the student communities forever. Can’t afford the up-front cost? Pay in an easy six-month installment plan. Lifetime access.

$1,800

1 PAYMENT
  • ALL COURSES, All Access (Content Strategy & Marketing Course + Expert SEO Content Writer + Unlearn Essay Writing Course)
  • Lifetime Access
  • All Bonuses & Partner Discounts
  • Private Student Communities
  • 3x Certification

ENROLL NOW – $1,800

$325/month

6 PAYMENTS
  • ALL COURSES, All Access (Content Strategy & Marketing Course + Expert SEO Content Writer + Unlearn Essay Writing Course
  • Lifetime Access
  • All Bonuses & Partner Discounts
  • Private Student Communities
  • 3x Certification

ENROLL NOW – $325/MONTH (x 6)

I can’t wait to see you inside my courses!

—Julia, Educator & Content Hacker™

Who’s Not a Good Fit for This Ultimate Training Bundle?

  • This isn’t for “get rich quick” wishful thinkers.
  • If you enroll hoping to make a million dollars within a year, this program isn’t for you. You need to put in the work, fill out the templates, download and use the worksheets, and watch the videos carefully to see real results in your SEO content skills.
  • If you write for fun, but don’t care about earning income or growing a brand through your writing, this isn’t the best fit for you, either. Sorry.

 

All of these courses combine my best strategies into a fool-proof training program full of templates and systemized steps to help you learn, enhance, and perfect content marketing and SEO writing skills. I’m 100% confident you’ll love my courses—so much so that I’ll give you a full refund within 14 days if you access the courses and decide it’s not for you. This training bundle isn’t for people who want to take this exclusive training, download it, use it to boost their profits or their clients, and then demand a refund. If you put in the effort, I firmly believe every single step you need to learn is contained in my training. I want to give you the time necessary to try out my systemized steps and implement your skills, and I’m more than confident this training will work for you!

 

 

Did you know? I have a book that goes with my Content Strategy & Marketing Course! The Content Strategy & Marketing Course is delivered through a series of videos, PDFs, templates and guided exercises that my team and I personally review upon your completion so you can be certified as a Content Strategist. I’ve written an accompanying 384-page book published on Amazon that will help you save paper and avoid printing all the PDFs, if you prefer physically taking notes and writing out your exercises.

Buy the Book on Amazon