You know, during those late-night musings when you’re contemplating how to keep your brand relevant in an increasingly digital world.

The future of content marketing is like a chameleon, constantly changing its colors to adapt and thrive. As expected, there’s another shift in the works.

AI is taking over. And with AI-powered content writing tools becoming better at creating human-like content, our very jobs are at stake.

Needless to say, it’s obvious why we keep emphasizing the need to adapt. That’s what the future holds for us – constant evolution.

And those who fail to adapt to changes, particularly in technology, get left behind.

(Just ask Blockbuster. Remember them? )

That’s exactly what I’m discussing in this episode of the Content Transformation Podcast.

I’ve been in the role of President at Content at Scale since early this year (read my story of adapting here) – it’s now August, I’ve been here for eight months, and I’m taking some time to share with you in this episode why I believe the future of writing is incredibly bright with the AIO approach. For both the writer, and the business owner hiring them.

So, let’s explore the future of content marketing and how to position yourself for the changing times.

Table of Contents:

• Listen to Episode #50: Why the Future of (AI) Content is Bright
• Exploring the Future of Content Marketing: Trends to Watch in the AI Era
  • AIO Writing is on the Rise
  • Marketing Budgets Will Go Down
  • Meeting Marketing Goals Will Be Easier
  • Creating Personalized Content Will Become Easier
  • Interactive Content is on the Rise
• Decoding the Future of Content Marketing with AI: The Impact on Creators and AIO
  • The Impact of AI on Writing Jobs
  • Artificial Intelligence Optimization (AIO)
• The Future of Content Marketing: Unlock Business Growth with AIO
  • Improved Content Quality
  • Developing Content More Efficiently
• Embracing Human-AI Collaboration in Content Creation Is the Future of Content Marketing
  • Why You Still Need Humans in AI-Powered Content Creation
  • Bridging the Gap Between Businesses and Skilled AI Writers
  • Leveraging Large-Scale Content Creation For Business Growth
  • Maintaining Quality in High Volume Production
• The Future of Content Marketing is Here, and It’s Spelled “AI”

Listen to Episode #50: Why the Future of (AI) Content is Bright

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Exploring the Future of Content Marketing: Trends to Watch in the AI Era

Content development is shifting to rely heavily on AI tools and platforms.

AI can be used for anything from content strategy to content creation and everything in between. You can even create personalized video content with AI.

And powerful platforms like Content at Scale can easily create content from relevant keywords in a matter of minutes. That’s why content teams should embrace such technologies to help them create high-quality content. And the best part is that it reduces your SEO efforts as it was built with search engines and users in mind.

This is a huge shift — from relying on 100% human power to relying on machines to do the work for us. 

But should content marketers and writers be worried about AI taking over their jobs? That’s one of the most asked questions in the world of content creation right now.

The simple answer is no — you shouldn’t be worried.  You’ll find out why in a minute.

So, what future trends should content creators watch out for in the next few years? What’s on tap for the future of content marketing?

AIO Writing is on the Rise

Artificial intelligence optimization (AIO) is a skill you need to master if you’re to remain relevant as a writer. As powerful as AI is, AI-generated content still needs a human touch to ensure you publish engaging content that resonates with your readers.

As a brand or content manager, you need to know how to hire and train your own AIO writers. These are the skilled people who can use AI to create near-perfect blog posts in minutes just from relevant keywords, video-based content, podcasts, and more.

Marketing Budgets Will Go Down

If there’s one major benefit of automation every business looks forward to, it’s the reduction in overhead expenses.

And this is one advantage embracing the AI revolution will bring to brands: a reduction in content production costs across all marketing channels. As a result, you’ll be able to make massive savings on your overall marketing budget.

Meeting Marketing Goals Will Be Easier

AI makes it easier for content teams to create content for their target audience. It also helps ensure your content strategy is optimized for conversions. Because of these benefits, and more, it will be easier than ever for you to reach your marketing goals.

Because AI can help you fine-tune your content marketing strategy, you’ll be in a better position to reach your potential customers easier.

Creating Personalized Content Will Become Easier

One of the biggest challenges of producing content that resonates with potential customers is personalization. AI makes this super easy, as you can instruct your content creation tools to target specific demographics.

This makes it simpler to show potential customers the value of your products.

Producing content that helps you meet your marketing goals is becoming much easier in the AI era. That’s why, as you try and predict content marketing trends, AI adoption should top your list.

Interactive Content is on the Rise

The way users consume content is changing.

Particularly with younger consumers, interactive content is in demand. And AI has the capability of helping you create a tailored experience for each visitor to your site.

The days of static content are fast coming to an end. To win with interactive content, you’ll need to embrace AI technologies.

Decoding the Future of Content Marketing with AI: The Impact on Creators and AIO

AI is rapidly transforming the content marketing landscape. This revolutionary transformation presents a massive shift in how we strategize, create, and distribute engaging content.

BUT — the fusion of AI into our content strategy offers immense potential for efficiency and effectiveness.

But what does the future of content marketing look like for brands and content teams?

The Impact of AI on Writing Jobs

In the coming years, it’s projected that over 300 million jobs will be influenced by this technological advancement. However, let’s not forget – while some traditional roles may evolve or even disappear due to automation, new opportunities are also on the horizon.

Does this mean the future is bleak for content creators?

Many, many doom-and-gloom marketers, entrepreneurs, and writers would have you think so.

But I don’t agree.

If anything, the future is bright for content creators.

New avenues open up as machine-generated content becomes more prevalent. There are many scenarios where the demand for human skills will increase. And one such scenario is fact-checking AI-generated content and adding a human touch.

This need can be summed up in a framework I coined for editing AI content: C.R.A.F.T.

Great content still requires skills like creativity and critical thinking — which machines can’t replicate.

Artificial Intelligence Optimization (AIO)

A key player shaping the future of content marketing is none other than Artificial Intelligence Optimization (AIO).

AIO involves taking what artificial intelligence has generated – high-quality material at scale – then optimizing it further using techniques like SEO or personalization. It combines strengths from both worlds – technology powered by artificial intelligence along with human expertise. Art and science, working together.

This approach helps businesses produce relevant, keyword-rich, evergreen blog posts but ALSO ensures each content piece aligns perfectly with their brand identity. As a result, the content will resonate with target audiences across various content and social media platforms.

Businesses adopting these practices have reported improved engagement rates among other benefits. It also leads to huge cost savings thanks to automated processes.

Creating content with AI is one thing, optimizing it is another. And that’s why you must master AIO. (It’s the Content Hacker way. )

The Future of Content Marketing: Unlock Business Growth with AIO

So, we’ve made it pretty clear that AIO is the future of content.

That means all types of businesses, from small startups to large corporations, can experience immense benefits by incorporating it into their content marketing strategies. Here are some of the most significant ones:

Improved Content Quality at Scale

One of the biggest advantages of adopting AIO is the ability to generate high-quality, engaging content consistently across all your brand’s marketing channels, even if you scale up and increase your production by 3x, 5x, or even 10x.

Yep, it’s totally possible now. AI can help content marketers do just that.

To visualize how it works, check out how human-only content production compares to AIO:

In addition, AI tools have an impressive capacity to analyze vast amounts of data and understand content marketing trends, which helps them produce relevant content pieces tailored specifically for your target audience. This level of personalization increases customer engagement, leading to higher conversion rates.

Besides content quality, AIO also helps you create SEO-friendly content. This results in content that ranks well, converts, and drives business growth.

Developing Content More Efficiently

The efficiencies brought about by artificial intelligence extend beyond producing compelling content. Machine learning algorithms power these tools, enabling them to learn from each task they undertake, thereby improving performance over time.

This translates into less time spent proofreading or editing articles as errors or inconsistencies are detected during the writing phase itself – imagine having a round-the-clock editor!

Furthermore, the speed at which these advanced machines operate allows rapid production without compromising quality – something human writers can’t physically do (we need to eat and sleep!).

To truly understand the difference in capacity, consider this: Users leveraging Content at Scale and the AIO model were able to churn out 50 million words monthly and save 60% on content production AND 70% on time/effort. Crazy.

Embracing Human-AI Collaboration in Content Creation Is the Future of Content Marketing

Integrating AI in content creation doesn’t diminish the need for the human touch. Instead, it opens up new avenues where humans and artificial intelligence can collaborate for even better results.

Why You Still Need Humans in AI-Powered Content Creation

No doubt, artificial intelligence is a formidable tool that churns out large volumes of content swiftly. However, its abilities lack nuance, creativity, and emotions inherent to humans. That means humans NEED to stay involved.

Without the human touch, AI-generated content may rank well in search, but it will lack the power to connect on a human level.

That’s why the future of content marketing lies in merging AI technologies with human skills.

Bridging the Gap Between Businesses and Skilled AI Writers

Finding great, skilled writers who understand how to use these advanced tools effectively remains a challenge today’s businesses face.

For one, finding the right writers is hard, whether you use AI or not.

Secondly, once you find the right writer, you need to bring them up to speed on your preferred content creation tools, processes, style, and tone.

This requires a lot of time and effort and may slow your business down.

That’s why I’m proud to say we’ve created a solution for this.

I call it the AI Blogger course.

This is a powerful course designed to help solopreneurs and content teams know how to create AI-generated blog posts that move the marketing needle and drive sales.

Leveraging Large-Scale Content Creation For Business Growth

Beyond rapid production capabilities lies another significant advantage – scalability. Businesses can now generate more content pieces than ever before without worrying about manpower limitations or escalating costs associated with hiring additional writers.

This capability means they can effectively target multiple marketing channels simultaneously while maintaining consistency across all platforms. From email marketing campaigns to social media posts, you can leverage AI to increase your brand awareness exponentially.

Furthermore, search engines favor websites that consistently update their pages with keyword-rich content, which is a huge boost to your SEO and online visibility.

The ability to create high-quality engaging content rapidly is an incredible game-changer. It enables you to keep pace with ever-evolving consumer demands and stay ahead in competitive markets where fresh, relevant content reigns supreme.

Maintaining Quality in High Volume Production

When we talk about rapid content production and scaling, a question might arise:

Can you sustain quality when producing on such a large scale?

With the right tools, YES.

The best AI tools like my favorite, Content at Scale, will help you keep your content quality exactly where it needs to be to both rank and resonate with your audience.

Want to give Content at Scale a whirl? Sign up with my link to get 20% extra credits towards writing posts. 

To sum up, leveraging effective long-form content marketing on your website using AI-tools is downright exciting. So if you’re looking forward to developing high-quality content pieces at unprecedented speed, then AI is the answer.

The Future of Content Marketing is Here, and It’s Spelled “AI”

The future of content marketing is here, and it’s powered by AI.

We stand at the threshold of a new frontier where AI technology can generate high-caliber content in record time.

Great content can easily be created within a few hours with the right content generation tools. Whether it’s written content, video content, social media posts, and more, AI can do it all.

But with great power comes great responsibility.

Amid all this technological advancement, human involvement still remains vital. We need skilled AIO writers who can collaborate effectively with these powerful AI systems.

And we need people who aren’t afraid to pivot with the times, to embrace the changes in the industry, and show how AI can power up a human to produce greatness.

That’s what I believe AI can do for our content marketing.

Do you need help adapting? Do you want to go from “confused content newbie” to Content Hacker?

Then you might need a personalized coaching program to help you harness the power of content marketing in your business.

We’ve got exactly what you need.

It’s called the Content Transformation System.

This is my 12-month mentorship program where you learn to build a sustainable business with solid foundations and practices like content marketing… right alongside me.

Watch my free training to see how it works.

And when you’re ready, apply right here.

See you inside!

The post Content Transformation with Julia McCoy: E50 – Why the Future of (AI) Content is Bright appeared first on Content Hacker.

Listen in for a detailed episode that covers not just Google’s AI, but the future of content marketing in general and how you can still win big with opportunities like getting featured in search results in new and improved ways.

Lastly, don’t forget to send in your burning question for the podcast if you have one you’d like me to answer on a future episode.

Want more? Find all of our past podcast episodes right here.

Episode #49 – The Revolution of Content & Google’s Search Changing to AI: What You Need to Know

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Then, I’m talking about the future of AI with some serious real talk. Is AGI (Artificial General Intelligence) nefarious? Are we feeding the beast? These are all questions I address on today’s podcast.

It’s a must-listen. Put in your earbuds and enjoy!

Lastly, don’t forget to send in your burning question for the podcast if you have one you’d like me to answer on a future episode.

Episode #48 – The Future of Content + AI, & My Personal Journey at Content at Scale

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By switching to a model I’m inventing and developing live, boots-on-the-ground-style, alongside the team at Content at Scale: AIO.

AIO defines how to create content in a new way (with AI as your baseline, and the human as the optimizer) that doesn’t miss out on quality or creativity. Teams and marketers are seeing real savings in time and money, and increased content production, by switching from human-only to AIO.

In this episode, I describe what AIO is, the methodology, and the frameworks involved.

Enjoy!

Lastly, don’t forget to send in your question for the podcast if you have one for me to answer.

Episode #47 – We’re Talking All About AIO (The New Way to Develop Content at Scale)

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“I know this is what’s happening [80% of writers replaced by robots]. But it makes me incredibly sad to see human skills, arts, and crafts being replaced by robots.

How far humans will go to wipe out jobs just to save money and be better, more efficient is crazy. I worry what jobs will still be around in a decade when my daughter wants to look for work.

I know it’s happening, and it doesn’t make me happy at all.”

I think Liz echoes a lot of us who have put YEARS of blood, sweat and tears into our writing craft.

I wanted to take some time to not only reassure and help Liz see the right perspective on the content industry as it changes and shifts from human-only content creation into AI-assisted content production, but help all of you adapt and have the foresight on how to adapt, too.

This is a don’t-miss episode with my thoughts as the now VP of Marketing for the fastest-growing AI writer in SEO marketing.

Remember to play offense, not defense. If you do, I believe you can win at any game you play!

Enjoy this episode!

Lastly, don’t forget to send in your question for the podcast if you have one for me to answer.

Episode #46 – Why You Shouldn’t Fear AI (+ What to Do Instead)

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My first week at Content at Scale, diving deep into the world of AI-assisted content production, has officially blown my own mind – and we’re gunning for some big stages in big places this year so I can reveal what I’m seeing firsthand and blow minds on a big scale.

It’s utterly-beyond-words for me to be supported by a team and a CEO like the team and CEO at Content at Scale, who allow me to do my best work along with the complete and total freedom of top-notch resources to do it.

From video production to visual design and AIO writers, it’s a team that rivals my own at Content Hacker – except I simply stay in the middle of content strategy and production, and never have to jump around.

This is bringing me an unusual, unexpected peace of mind to be able to do things that scare me, like pitch to speak at Traffic & Conversion Summit this year (with 10,000 in attendance). But, there was also a sort of mental depression I went through, which I also cover in this episode – including how I got my full joy back.

In the last few minutes of this episode, I reveal a particularly incredible word I received during prayer and quiet time that is fueling every step of my path forward in unbelievable, almost unspeakable ways.

I believe in the power of following your path. I believe in the power of following your passion. And if you hear these last few minutes, your mind will be blown, too, at what simply following that path might mean for you and even your entire legacy and family.

Listen in – this is one of the most important episodes I’ve ever recorded.

Lastly, don’t forget to send in your question for the podcast if you have one for me to answer.

Episode #45 – My First Week at Content at Scale Blew My Mind: The Story

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I accepted a VP of Marketing role at Content at Scale, THE tool set to change the game forever for SEO content production that fuels site traffic, trust, and revenue.

I’m excited to share the story behind this personal career move, my discovery of the tool, and how it works better than any other long-form AI content generator I’ve tried. I believe we’ll see a whole shift in the industry, including how writers are hired, paid, and even the roles that they’re hired for.

In this new mix, I want to be your guide for producing AI content that DOESN’T lose touch with your reader, consumer, and your own brand guidelines. Listen in to hear the full episode.

Don’t forget to send in your question for the podcast if you have one for me to answer.

Episode #44 – The BEST AI Blogging Writer & My Career Move

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Not filling your pipeline well in advance with leads and prospects from your marketing efforts?

Want to change all of this in 2023?

Then you need to listen to E43, where I break down why content marketing IS the most sustainable marketing out there, and why we’re getting found by new prospects every day (and night) from our SEO presence. I want this for you in 2023, too!

Your website is the best online marketing vehicle you have – you’re just simply not maximizing it efficiently yet if you’re not getting consistent leads and prospects from it.

In this episode, I’ll show you how to fix that by getting your own personal writer, and the consistency to hit to see results over time.

Enjoy!

Don’t forget to send in your question for the podcast if you have one for me to answer.

Episode #43 – How to Get More Sustainable with Your Marketing in 2023

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With the unthinkable happening, and AI advancing in so many fields, how can you make sure your income and work won’t be replaced easily?

Simple answer: Be the best at what you do.

In this episode, I break this down, including the importance of making sure your online presence reflects that you are the best at what you do.

It’s not enough to simply build years of experience: you must also share with the internet that you are the best, in your online presence and website. This applies to content writers, coaches, consultants, and business owners.

Don’t forget to send in your question for the podcast if you have one for me to answer.

Episode #42 – How to Proof Your Income and Work in 2023 (Content Writers, Coaches, Consultants, Business Owners)

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It’s the latest iteration by OpenAI, an advancement of GPT-3 (GPT-3.5, to be exact), and a next step in creating a safe, working AI that is functional for many different writing uses. In a single weekend, it crashed with the amount of people using it to generate copy.

I took it for an in-depth test run, and published my findings on our blog in an article called GPT-3.5: The Robots Are Here to Take Over Your Writing, or Are They? Exploring Copywriting AI.

In today’s podcast, I share with you how GPT-3.5 will impact writing, but not in a way that creates widespread replacement of the human writer (yet). However, it’s fantastic for many use cases, and many more still to be discovered as the tool is used more and more.

Don’t forget to send in your question for the podcast if you have one for me to answer.

Episode #41 – Are the Robots Taking Over Writing? How AI Will Impact Writing

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Out of over 400 pieces of content, we divided them up into two types: long-form and short-form. On the short-form side, we published over 316 short-form videos that earned more than a quarter of a million views.

I even revealed this on stage for a DigitalMarketer Training Day in December 2022, where we had a great reaction to this data!

One. That’s right – one! And that one wanted a refund.

I’ve long believed this to be true – for 10 years, over $5M in earnings of my own businesses have came from our blog. Long-form content has historically been a winner, not just for me, but for our many clients in the past decade.

Now, at Content Hacker, it’s my full-time job to bring the truth of content to light. That’s why I’m so excited to bring this study to you.

Enjoy my podcast recap of our findings in this incredible study!

Want to review the full report? Download my slides to see the full research deck on our study of 428 pieces of content:

Episode #40 – Recapping a Study of 428 Pieces of Content

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One strategic blog can skyrocket your daily leads and sales over time, and give you YEARS of consistent growth.

The reason most people don’t tap into the power of blogging for your business?

It’s not flashy. It’s not immediate. It feels like a flop when it first goes out!

But you’ve got to trust the process, and get the skills you’re missing, in order to get to the pinnacle of success you’re desiring – without the burnout.

Learn all about how well-written blogs build ideal lead sources in this episode.

Don’t forget to send in your question for the podcast if you have one for me to answer.

Episode #39 – Why & How ONE Well-Written Blog Works As Your 24/7 Salesperson

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