Learn Profitable, Client-Ready, Audience-Building Writing Skills with Julia McCoy as Your Writing Mentor
The writing skills you master directly relate to more income (or your client's income, if you're writing for clients). Learn from a master at writing. Enrollment includes lifetime access to individual courses and a private student community with Julia McCoy.
The Content Hacker™ Academy & Julia McCoy has been trusted by 1,500+ marketers, and dozens of leading agencies and brands.
“I just published a 3200-word blog post on my website about outsourcing content creation. Julia, I have you to thank. I used to struggle to find the words to spit out a 700-word article. Now I have to hold myself back after taking your course with your mentorship! Thank you!” –Tammy Parks, Unlearn Essay Writing Course Graduate
“I saw my first highly-qualified lead book a call through my editing website after implementing the SEO content tips in The Expert SEO Content Writer Course. Not only was the lead qualified, but when I got on the phone, the lead already recognized me as an expert in my field. I didn’t need to “sell” him on my services — he was already sold after reading my content. This is powerful stuff! If you’re a business online, you need to get your hands on this course and start generating the clients you want through compelling SEO content — this stuff works.” –Monique Muro, Professional Proofreader at Proof Mango & SEO Writing Course Graduate
“Unlearn Essay Writing course DONE and quiz passed at 18/18! 🥳 Extremely satisfied with this course. It’s full of guidelines that I’ll keep going back to every time I need. Now I have a better understanding of how to write high-value content and I’ll keep practicing to build up my skills! 💪 Thank you so much, Julia McCoy!! 🙏” –Chiara Brancato, Content Strategist, Art & Culture, Content Hacker Academy Alumni
“I am so grateful for The Unlearn Essay Writing Course and it’s helpful content. Since finishing the course, I have started a formal content writing job, created my own blog website, and am in the process of releasing our second middle-grade novel. Having the tools in my belt that the “UEW” has provided is giving me a ton of confidence, freedom, and joy to engage in all of these wonderful opportunities. I love having tools to refer to as I write, promote, and edit. Thank you!!” –Pete Ziolkowski, Content Creator, Graduate of Unlearn Essay Writing
“Thank you so, so much Julia McCoy. I enjoyed this course immensely and learned a ton. Your edits are extremely helpful – I’ve been dying for some actual feedback for so long!” –Amanda Stein, Content Creator, Graduate of Unlearn Essay Writing
“The Expert SEO Content Writer is a fluff-free, nuts-and-bolts, hit-the-ground-running course. Search Engine Optimization (SEO) is no longer a “nice to have” skill. To get the search engine rankings you crave, you need to know the right way to craft your content. Julia McCoy knows SEO. Once you complete The Expert SEO Content Writer Course, you will too.” –Customer Conversation Architect
Get started for free. Download our guide to writing great online content:
Build Real SEO Writing Expertise with My Powerful 1-Week SEO Writing Course
Ready to learn the art of SEO writing from a holistic, evergreen practitioner? Learn every step in writing a long-form blog, web, and/or landing page that ranks highly in Google, in this course.
You’ll receive templates, video tutorials from Julia, and everything you need to build this skill the real way — by hands-on doing. Includes step-by-step tutorials of how to use the best tools out there for SEO keyword discovery and optimization.
A one-week video course with three modules and 20+ videos, SEO templates, a private members-only student group, and 1:1 access to Julia.
This course is jam-packed full of the proprietary SEO content writing methodologies Julia used to take Express Writers from a (completely online) presence worth $0 to $5M in just seven years. Her site today ranks for over 20,000 keywords through the content she has created, and her content rankings bring in 100% of the agency’s clients organically.
At Content Hacker, Julia is doing it again in a tougher industry: growing her presence to 100,000 organic visitors/month and equal that in revenue. Julia has taught these strategies to 1,000s of marketers, including Fortune 500 companies and teams (Airbnb, for example), and has been on publications like Search Engine Land, Search Engine Journal, CoSchedule, Content Marketing Institute, and Entrepreneur sharing what she knows about SEO writing.
A Look Into The Expert SEO Content Writer Curriculum
A few key video lessons getting you all set up for what’s coming, a download of our complete student workbook, and access to our private student group with 1:1 access to Julia.
Welcome! What’s Ahead in This Course: Get Set Up for Success (9:36)
Private Student Community Access
NEW for 2021 Overview: Why We Use Blogs and Websites for More Traffic From Google (21:04)
5 action-packed lessons covering the strategy side of SEO content: topic research, persona-building, keyword research, content analysis techniques, and an introduction to content writing templates and optimization.
1.1. How Do I Generate Profitable Topics? Thinking in Terms of Content Ideation Goals (4:37)
1.2 Your 4 Content Keys & Persona-Building: Understanding How to Reach & Impact An Audience with Content (6:47)
1.3 How to Understand SEO Keyword Research & Uncover the Right Keywords (With Templates) (27:25)
1.4 How to Do Content Analysis for Even More Powerful SEO or Thought Leadership Content (11:21)
1.5 Intro to Content Writing Templates: How to Optimize Content Correctly for Search Engines & Humans (16:27)
NEW for 2021 Module 1 Bonus: Semrush Tutorial #1 — The Basics of Keyword Research in Semrush (8:56)
NEW for 2021 Module 1 Bonus: Semrush Tutorial #2 — How to Track Your Rankings in Semrush (13:09)
NEW for 2021 Module 1 Bonus: Semrush Tutorial #3 — Advanced Live Examples of Pulling Brand Keyword Reports, Keyword Magic Tool, & More (13:19)
12 step-by-step video lessons covering everything you need to know to get started in SEO writing, PLUS, all kinds of templates, writing prompts, FAQs, and more.
2.1 2 Writing Formulas To Help You Write More Structured Content: PAS & KISS (With Cheat Sheet) (9:14)
2.2 AP English vs. Online Writing: Major Differences (With Cheat Sheet) (13:00)
2.3 Modern Online Writing 101: Terrible, Good & Amazing Content (Live Recording of Julia’s Writing Coaching) (47:01)
2.4 Creating Lead Magnets & “Content Upgrades” For Subscriber Growth (with Worksheet) (10:57)
2.5 Creating Powerful Headlines & Hooks (with Worksheet) (5:58)
2.6 How to Create 2 High-ROI Blog Types (Templates & Worksheets) (3:36)
2.7 SEO Web & Landing Pages (Templates & Knowledge Sheet) (10:01)
2.8 How to Write Other Key Supporting Forms of Content: Email, Social Media & Video (10:25)
2.9 FAQ: I’m Not a Native Speaker… How Do I Up My Game at Writing? (11:02)
2.10 FAQ: Tips for Boosting Your Writing Productivity & Speed (4:53)
2.11 FAQ: Should I Syndicate My Content? & Other Top SEO Questions (16:00)
2.12 FAQ: How Should I Link to Sources or Quote in My Content? (7:26)
3 lessons including a short quiz and final certification.
3.1 How to Price Content Writing Services (With Pricing Template) (5:38)
3.2 How to Guide Content Strategy & Marketing Clients to a Close (Sales Tips) (2:35)
3.3 KPIs & Boss-Friendly Stuff: How to Look Up Content Rankings & Traction (Tutorial) (12:24)
Congratulations! You Did It! How to Get Your Certificate (1:23)
Test Your Knowledge: Short Course Quiz
Badges & Adding Certification to Your LinkedIn (0:22)
- Julia's 2020 Lessons on SEO Writing (NEW!)
- Course Partner Discount Codes–Worth $200+!
- Cheat Sheets & Downloadables
350+ Happy Students: Monique, Graduate, Went from Zero to 600 Visitors/Day & Qualified Buyers with Expert SEO Content Writer Techniques
The Expert SEO Content Writer Is Your Ticket To Knowing More — And Earning More — As An SEO Writer.
Enroll Today And Learn Holistic SEO Writing Skills.
Expert SEO Content Writer
One-Time $150
FULL UPFRONT PAYMENT
- Lifetime Access to The Expert SEO Content Writer
- 3 Modules + Bonuses
- Private Student Community
- Certification after completion
Unlearn Essay Writing: Kick Bad Writing Habits for Good And Learn How to Be a Professional Writer
You’ll get real-life skill-building lessons from the very first video, which goes through Julia’s examples of good, not-so-good, and great content (and why each piece hits that mark).
After you graduate the “unlearning” module, you’ll learn how to write content for 11 leading online formats in guided video tutorials. Includes lifetime access, 1:1 access to Julia, and a private student group.
The Unlearn Essay Writing Course Curriculum
When you enroll, you’ll get instant access to three modules with in-depth training videos, workshop-style exercises, workbooks, cheat sheets, and access to a community of passionate writers in the Unlearn Essay Writing student group. I’ve added a whole section (module three) packed with powerful bonuses I don’t offer anywhere else. Additionally, you get access to me and my personal 1:1 review on your work after you've finished the course. This course includes over $500 worth of personal writing coaching from Julia.
Video Walkthrough of Course Content
In Module 1 of The Unlearn Essay Writing Course, you'll learn:
- How to dissect a piece of content (the exact checklists I use to label content either good or bad).
- How to turn anything you write into a piece your boss or client will jump over the moon for.
- The step-by-step process for cutting the fluff and gunk from your writing. (You get to watch over my shoulder as I show you how to do it.)
- How to keep up with the ever-changing rules of online grammar (so you always know how to walk the fine line between uneducated and outdated).
- The four steps to ruthless self-editing (turn your icky first draft into a concise, direct, perfectly and professionally polished piece).
- 101 sticky words to never use in your content.
When you press “complete” on Module One you’ll:
- Never again write heavy, boring essay-style content.
- Know what it takes to create content that’ll have your boss or client raving for more.
- Have a fully ready, well-polished introduction for your 1,000-word piece.
In Module 2, you'll learn:
- The ABCs and DEFs of stellar online content (a checklist you can use to be absolutely sure you’re hitting the mark with your content).
- How to tell the difference between good and bad content across formats (Facebook ads, meta titles, meta descriptions, and blogs). Complete with examples and my take on what makes each one good or bad.
- My secret sauce to never, ever getting stuck writing again (say good-bye to writer’s block forever).
- The tools I use to boost my productivity 2x-4x.
- How to take your content idea and turn it into a publish-ready blog. (Watch me do this step-by-step in a 1-hour workshop video!)
- The three stages of content creation you must never skip.
- How to create the 11 most popular forms of web content (social media posts, web pages, product descriptions, meta titles and meta descriptions, blogs, headlines, emails, case studies, ebooks, lead magnets, whitepapers, and video scripts).
- How to amp up your writing with creative wording.
When you press “complete” on Module Two you’ll:
- Know exactly how to write anything your boss or client wants (and blow them through the roof with your gut-punching content).
- Never again lack confidence, unsure whether or not you’ll make your deadline.
- Have a beautiful, well-polished, powerful 1,000-word piece of content. (If you choose the Writing Hero (Level 2) version, you’ll proceed to submit this piece to me for my personal feedback. Remember, I won’t go easy on you! I’ll help you further refine your piece until I’m 1000% sure your boss or client will love it.)
Both Module One and Module Two are packed with hands-on exercises, so you’re dissecting, cutting gunk, analyzing writing examples, planning, and crafting your own piece of content as you learn.
The Final Steps: Finalize your 1000w article and complete the course with a memory-testing quiz.
Bonus #1: Julia’s Ultimate List of Writing Tools. A complete list of the tools I use to boost brain power, productivity, and creativity. These include apps, shortcuts, meditation tracks, and more! Plus, I show you how to structure your home office so you always feel fresh and inspired.
Bonus #2: 200+ Power Words and Phrases to Amp Up Your Writing. Sprinkle these powerhouses into your writing and immediately transform weak sentences into gut-punching prose. (Perfect for beginners who need a quick, easy way to muscle up their content.)
Bonus #3: The Unlearn Glossary for The Online Content Writer – 94 Terms Every Online Writer Should Know. Keep this resource open as you talk to clients or your boss, and never again feel like a green-behind-the-ears newbie.
Bonus #4: A Killer Copywriting Formula to Pay Attention to (For Structuring Strong Content). Assigned to write a “high-converting landing page” by your boss or client? No problem! Pull this resource out and simply “plug and play” – fill in the template with your own copy and you’re ready to impress them.
Bonus #5: Stay Current as a Content Expert With These Resources & Books. A comprehensive list of every blog I follow, every podcast I listen to, every show I watch, every YouTube channel I’ve subscribed to, and every book I recommend. Invest a little time each day to learn something new, and it WILL PAY OFF.
Bonus #6: Unlearn Essay Writing Course — Student-Only Partner Discount Codes. Special discounts on writing tools, apps, and content calendars. Save hundreds on these tools simply for being an Unlearn Essay Writing Course student.
Bonus #7: Pandemic-Friendly Advice for Writers – An Unlearn-Essay-Writing Only Special Interview with Field Expert Joel Klettke on Real-Life Copywriting Steps in a Pandemic. Follow Joel as I interview him just for our UEW students on his inspiring journey from clueless Business graduate to profitable SaaS + B2B copywriter. Listen as he lays down the exact steps you can take to achieve his kind of success. The accompanying summary helps instill the powerful takeaway lessons top expert Joel teaches our student community.
Bonus #8: The Headline Junkie’s Swipe File — Robert Bly’s 8 Proven Formulas. Never again have to guess when creating the most difficult part of your content, the headline. Pull out one of these headline formulas, plug in your own words, and watch your clicks soar.
Now included in your seat!
Final Steps: Finalize your 1000w article in Google Docs and send it to Julia for review and indepth critique.
Work with Julia personally on your article until it passes review and would be be paid for by a client. Get indepth, real-time editing in your article from Julia for your entire article, plus a rationale from Julia on why and how the revisions help your writing soar to the next level. (This is worth over $500 by itself of individual coaching sessions, were you to pay the current rate to work with Julia McCoy.)
Earn Certification as an Unlearn Essay Writing Student and receive your badge and accreditation.
Get Lifetime Access with Your Enrollment: Keep Coming Back to The Unlearn Essay Writing Course to Re-Watch and Re-Learn
Eradicate the #1 bad habit that’s keeping you from your dream content writer’s life ✍️
Yes! I want to master my writing today:
The Unlearn Essay Writing Course
One-Time $150
FULL UPFRONT PAYMENT
- The entire course + mentorship + certification (3 modules & guides, references, worksheets)
- Learn AND write your own 1,000w blog
- Intensive, on-demand writing workshops with Julia
- Lifetime student community & course access
- Mentorship, critique, & expert certification from Julia
Content Templates that Will De-Mystify How to Structure and Write Online Content
Get access to a Google Doc folder Julia updates every month, created for her clients and students inside my mentorship and courses, now for the first time made available to the entire Content Hacker community.
You’re accessing 10 years of content writing knowledge, broken down into 5 simplified templates, with examples and step-by-step structure you can plug-and-play to make your own.
What’s Inside Million-Dollar Content Writing Templates:
- Sales Page Writing (15-Point Exact Fill-In Formula) – Responsible for $100M in sales, a combination of my discoveries & lessons from my mentors
- YouTube Video Outline & Description Writing – One of my videos brought in a $10,000 lead from YouTube
- SEO Blog Writing (10-Point Exact Fill-In Formula) – Responsible for $5M in sales from my content alone (much more for clients)
- Email Writing (Nurture, Trust-Builder, & Sales/Offer) – Exact template for the 3 types of email we send every month to generate $13,000+ a month
- Social Media Story Writing (LinkedIn/Instagram story caption) – Responsible for 1,000 book sales and 600,000 views on a SINGLE WEEKEND – this formula will show you exactly how to write viral, trust-building content
When you purchase, you’ll receive access to a Google Folder that is private access only with 5 template docs inside.
Who Are Our Writing Courses Made For?
Entrepreneurs & Freelancers
Your inbound marketing presence is about to catapult forward with new knowledge, and fresh content skills. Every course offers exclusive training content developed by Julia and the Content Hacker team.
Agencies & Teams
The whole team can level up together. Employers should secure seats for their team to join and increase their knowledge across the board with real skills. Bosses will see an increase in measurable RESULTS from the content that gets published.
Can you remind me of the Content Hacker™ guarantee?
We offer a 7-day money-back guarantee. This means we’re 1000% committed to your satisfaction!
But remember, our programs and courses aren’t for students who plan to binge-watch all the videos and download all the materials AND THEN ask me for their money back.
To avail of the money-back guarantee, you’ll have to study the whole course and complete all the exercises. If you put serious work ethic into it and still don’t see improvement in your writing, you’re entitled to a full refund.
That being said, I’m super confident this won’t happen. When you go through the course, watch the videos, and do the exercises YOU WILL unlearn clunky essay writing and learn the skill to be a top-notch online writer.
In my trainings, you can be 100% sure of success. You get personal mentorship and original training materials created to bring you to a successful outcome. We will review and help you (as many times as it takes!) until you’re fully confident in your new skills.
Take time to watch the lessons, absorb the practice exercises. Focus. Watch my lessons and do your best with the exercises. Then, test your new skills. By the end of your guarantee period, you’re more likely to email me with your success story than with a refund request.
Ready? Let’s do this!
Cheers to you! 🥂