Press Release Writing Workshop
Learn How to Write a PR That Gets Your Brand in Front of Major Journalists, Influencers, and News Sites
What’s In the Content Hacker Academy Press Release Writing Workshop?
This press release writing workshop is a one-hour class written and created by Julia McCoy. It comes complete with Julia’s entire press release writing templates and downloadables, used to train former communications majors to become online PR writers. This class is focused on helping you build real, proven, tangible press release writing skills in the shortest amount of time possible. Video content is written and taught by Julia McCoy. All video content, templates, and student workbooks unlock immediately when you enroll.
Made for:
Agencies & Teams
Learn the skill of press release writing so you can offer it as a service in your agency. Ask your boss to secure seats so your content team joins in this workshop and everyone builds this skill. Bosses, you can charge and pay more by having access to this new skillset!
Marketers
Marketers can learn how to write press releases with this workshop, which includes Julia’s templates and in-depth advice on how to write a press release that will get accepted. This is perfect for the single solopreneur, marketer, or entrepreneur ready to learn this skill.
Looking for ways to get your brand in front of a wider audience?
You might have thought of writing a press release.
But the truth is, it’s not easy.
Maybe you’ve tried it. Maybe you’ve sat down and typed together a few sentences. Maybe you’ve even completed a news story and sent it over to a reputable PR site.
The problem, though?
Most press releases get rejected.
(It’s that tough.)
If you miss out on a single detail in your press release, it’ll be ignored or even rejected outright.
The question: is there a proven formula for press release writing that ensures yours get accepted every time?
(Hint: there is.)
The Truth About Press Releases
(And Why Yours Aren’t Working)
First things first.
Should you even be writing press releases?
If you know a little about the history of SEO, you’d probably say “no.”
You see, way back in the dark ages of SEO, press releases were used as a spammy tactic to get backlinks to a site.
It worked like this:
- You wrote a press release and sent it off to a PR site.
- It got published.
- Since you embedded some links back to your site in your news, you got free backlinks.
Sound sleazy?
It is.
That’s exactly why this tactic no longer works. (You can still mention your website in a press release, but it’ll probably be a no-follow link which won’t help your ranking factors one bit.)
So, should you quit writing press releases?
Yes, if you’re writing them for sleazy SEO reasons.
But there’s another reason to write them, and you’ll love it:
Brand exposure.
That’s right!
Here’s a sneak peek into the exposure you can get if your press release gets accepted by even one major publication like eReleases:
- 7 million contacts…
- 700,000+ of whom are bloggers and social media influencers
- 900,000+ of whom are journalists
- 4,000+ of which are syndicated submission sites including
- Major news outlets such as ABC, The Huffington Post, The Los Angeles Times, and NBC
I know, it sounds exciting.
However, remember this.
Not all press releases are created equal.
So if you’ve already been hard at work producing one newsworthy article after another and everything has been rejected so far, it’s because you haven’t mastered the specific framework that gets press releases accepted by major outlets.
It’s true.
Your failure so far isn’t because you don’t have the writing skill. It isn’t because you don’t have the determination. It isn’t even because your news sucks or the publication thinks it won’t appeal to their audience.
It’s simply because you haven’t mastered the rules of compelling press releases that get accepted every time.
Press Release Writing: Go From Zero to Compelling Major PR Sites to Accept Your Press Releases
Quick question.
What if, in only one hour, you could go from wasting a ton of time writing a press release that’ll only be rejected…
…to knowing the exact framework and rules that have gotten thousands of press releases accepted by the best PR sites out there?
Honestly, it’s not even that hard.
I mean, you already rock at content creation.
You already have the passion, determination, and persistence that leads to picking up new skills quickly. (I 100% believe this because hey, you defied the norm and started up your own online business, right?)
Now, all you need to do is learn the formula for press releases the best PR sites are looking for.
(Hint: It’s nothing like blog writing.)
So, are you ready to reach millions of new people and win thousands of leads with a press release that gets accepted and published?
If yes, you’ve come to the right place.
Press Release Writing: My One-Hour Workshop Teaching You the Formula of Successful Press Releases
Want to get the formula for press releases that get accepted?
I’d love to share it with you.
That’s exactly why I created the Press Release Writing workshop.
Inside, I give you the exact framework and steps you need to write a press release that submission outlets will love.
And no, I won’t throw a 500-word textbook packed with generic advice at you. I won’t repeat stuff you can read for free online.
None of that.
Instead, I’ll show you the exact formula we’ve used again and again at my content agency, Express Writers.
Does this formula work?
You bet!
In fact, the 3,000+ press releases we’ve written over the years have had a 100% success rate.
And in the workshop, I’ll guide you as you write your own press release following the formula we’ve proven again and again to work. Inside Press Release Writing, I’ll show you:
- Why we have a 100% press release success rate
- The voice you should write in, in all your press releases (miss this, and you end up sounding either stuffy or unprofessional)
- The writing style major PR sites look for (what to include to look professional)
- The word limit you should stick to in your press releases (hint: the rules are totally different from other types of content writing)
- The critical ingredients you need to form a newsworthy headline
- The top rules you need to follow to avoid being ignored or rejected by journalists and PR publications
- How to generate leads for your brand through press releases (nope! it’s not through sleazy backlinks)
- An easy formula you can use to position your brand in a great light
- How AI can help you save time by formulating a quick press release draft
- The best PR publications you should submit to
- And much more!
I created these workshops with you in mind. The marketer. The entrepreneur. The freelancer selling a service.
I created them to be a personal experience and a road towards real skills for you.
That’s why I’ve included a workbook, a downloadable press release template that follows our special formula, examples, and guidelines all geared to take you straight to your goal.
In only one hour, you’ll learn how to write compelling press releases that get accepted, every time!
Hi! I’m Julia McCoy, and My Agency Has Written 3,000+ Press Releases Accepted by Major PR Sites
At my content agency Express Writers, one of our services is press release writing.
Our clients come to us to have press releases written, we do the work, and they send in what we write for approval.
Do they get accepted?
You bet!
In fact, we’ve written over 3,000 press releases over the years. Since we began, we’ve had a 100% success rate and many happy clients.
So yes, you can go online and read a ton of blogs on how to write press releases.
You can pick up tips and tricks along the way.
You can wing it, writing one press release after another, hoping that along the way one of them will “accidentally” be accepted.
Or you can set aside a single hour of your time to learn the formula that has worked over 3,000 times for us at Express Writers.
Case Study: New Traffic Streams from a Single Press Release
Right now, you might be asking, “Will a single accepted press release really be worth the effort?”
“Shouldn’t I stick to blogging or posting on social media instead?”
My answer: blogging and social media are awesome, but one winning press release is enough to make a huge difference to your traffic streams.
I’m saying this because it has happened for our clients. They ordered a press release from Express Writers, which quickly got accepted by a PR site. In just one day, they experienced over a thousand visitors. And of those visitors, 10% become prospects!
Now, I’m not saying you’ll always get thousands of visitors and prospects.
But with the skills you’ll learn in the Press Release Writing workshop, you’ll know exactly how to write press releases that get accepted by major sites.
That’s my promise.
And really, who knows?
The very first press release you write might be the one that brings in huge traffic streams, a legion of new prospects, and the type of clients you’re dying to work with.
What Students Say About The Content Hacker™ Academy
"I love all the valuable information you provide in the Unlearn Essay Writing Course. For me it's the first time I do a course on writing, and I really wanted to do it because I have been writing in social media and my blog for the past months, and all this time I just felt clueless. With your course I have received enough knowledge and resources so as to get me started and feel I will now know what I'm doing.
Another thing which I love about the course is the format. It's just beautiful. Compared to other courses which are recordings of live sessions, the refined style of your course is truly inspiring, engaging, and educational.
Kind regards ❤️ Marielle"
Read Marielle's first article, which she wrote and published through the guidance of the Unlearn Essay Writing Course!
—Marielle Fois, Coach & Content Creator
“I’m really going slow with The Unlearn Essay Writing Course and taking my time so I can absorb as much as possible to improve my writing. I love it!“
—Nicole Kolesar, Founder of KPress Copywriting
"I just want to say thank you Julia McCoy for sharing your "secrets" in the Workshop-Style Set up for success, in The Unlearn Essay Writing Course.
This tutorial was very interesting to understand the creative process."—Pascal Lanot, Writer
"Julia's Unlearn Essay Writing course is insightful and accessible. It has long term value that will benefit students for the long haul. I'm so grateful that a friend recommended I take this course. I'm honored to do the same for you!"
—Pete Ziolkowski, Content Creator
“I spent some time yesterday working through The Unlearn Essay Writing Course modules and, as always, super impressed with your thoroughness and I love the time built in to TAKE ACTION. I absolutely love the background music you chose too, it just makes the whole thing seem relaxing, inviting, and like I am working with a higher purpose! ?”
—Sarah Schaefer Christopher, Writer at Sarah S. Christopher
“As a published playwright and a veteran teacher of English for over 20 years, I consider myself a writer, but writing for social media and the internet really is a different animal. If you want to feel really confident about your social media content writing, then you want to take Julia’s Unlearn Essay Writing Course. It’s an incredible experience where you unlearn all your bad behavior and learn all the good behavior on how to do the correct type of writing for digital platforms.
Because this class is an online class, it takes you on a personal journey, you can go as fast as or as slow as you want and you can even repeat the lessons. Each module comes with its own downloadable workbook, again that you can print out and look at whenever you want, this is an incredible addition just to having the online classes.
The course gives you an approach that you can use for online writing that you can use over and over again, while still keeping your writing fresh and your personality front and center. Julia isn’t offering you a template, she’s offering you a system of thinking and communicating, this is paramount in today’s social media world, it gives you the newest tools and the freshest voices to follow. So, if you want to be a content writer, then this is the class for you. Don’t wait. Sign up today. You won’t be sorry.”
—Sura Rosenberg, Content Creator at Two Heads Video Marketing
"I am very excited to have become a Certified Content Strategist via Julia's Content Strategy & Marketing Course! I am passionate about developing websites, but I had been looking to go beyond just giving my clients an attractive, functioning spot on the internet. Discovering Julia's passion for creating, presenting, and promoting excellent content was the perfect fit for gaining a skill and service that I wanted to offer. I came away from the course feeling confident, energized, and eager to serve my clients." Bruce Thede, Web Developer at brucethede.com
—Bruce Thede, Web Developer, brucethede.com
"I’m a freelance copywriter based in the UK. I’ve just finished your content strategy course and I was really impressed (I keep going back to your videos to check things!) Honestly your course is amazing and far more practical than anything I could find offered by anyone else." Claire Hewson, Freelancer at WriteSpark
—Claire Hewson, Freelancer
"The CS&M course is well organized, easy to understand, and highly usable, meaning you can apply it right away. Julia makes use of more than just her own resources, as well–she draws on the wisdom of other influencers in the industry with proven success. Real studies and statistics support her claims, so she’s not just opinionating. Julia is also amazing at feedback–she answers promptly and provides highly useful answers and examples. This course has been so informative, endlessly fascinating, and even fun–which is how I know I’m in the right industry. Thank you, Julia, for your tireless help and deeply comprehensive answers to my questions in the FB group–I’ve not experienced that from an instructor in a while! I’m ultimately grateful that you’ve provided this amazing journey, as it’s kept me in a more positive place in a year of negativity and difficulty by giving me purpose, direction, and exercise for my brain."
—Elizabeth Dodd, Freelancer
"This course is one of the BEST I’ve seen! Love it." (Gina used The Content Strategy & Marketing Course to build her own content marketing business selling Done-For-You free challenges.)
—Gina Bernier, Copywriter & Strategist at ginabernier.com
"IMO every bit of info you absorb from The Content Strategy & Marketing Course can make your a more valuable content writer, especially if your client doesn’t have an experienced content strategist."
—John Pratt
“I am going through Module 2 in The Content Strategy & Marketing Course regarding audience persona and Facebook ads. The module alone is worth the price of the course. I have paid dozens of so-called experts over the past two years, not to mention actual ad costs, and NONE of the people I hired came close to helping me like this module. I finally know how to build a persona and use FB ads in a targeted way. Now, just collecting survey results. By the way, I discovered my audience persona is the EXACT audience I want to target, just didn’t know how until this course.”
—Kimberly Raya, Founder at kimsaeed.com
"I can’t thank you enough for everything that you do. I still remember when I decided to research content writing and your video came up on YouTube. Thank God that it did. I loved how you explained everything so clearly and I felt empowered to pursue this skill.
Your programs and guides have been a great experience and I appreciate the time you took to teach the course, and I am looking forward to using my newfound skills as a content writer.”
—Majd Moussa, Entrepreneur & Content Creator
"If you're considering hiring Julia to train you, DO IT. She puts so much time and effort into her coaching, her courses, and her recommendations to your exact needs. You will walk away with a plan of action to get to your next step, and peace of mind that you're being coached by the absolute best of the best in the content marketing world. My advice if you hire Julia as your coach: Spend time answering her pre-session questions thoroughly--that will help Julia get to know you more, determine the best recommendations and action items for you and help you see strengths/skills that you didn't know you had."
—Sarah Greenberg, Freelance Content Marketer
"Since creating my strategy in The Content Strategy & Marketing Course, I have even more ideas that I am going to add to it. Truly a stellar course with so much good content, and taking action step-by-step as I went through the lessons made it all make so much sense. Cheers to you and thank you, Julia!"
—Sarah Schaefer Christoper, Freelance Copywriter & Entrepreneur
"I don't know how I found Julia, but I'm glad I did. Her course materials are comprehensive and up to date. After learning the groundwork, you will have the skills to write optimized and interesting posts. She introduces you to many of the cutting edge data tools out there (SEMrush, BuzzSumo, Ahrefs to name a few). Her Practical Content Strategy and Marketing Course and the Expert SEO Content Writer Course were great! Julia has taught me enough to start getting great ideas for a future in the content marketing industry. Go for it!"
—Stuart Williams, Content Creator at The Consciousness Portal
"I want to give Julia and her course a big endorsement. Her course is a complete game changer if you're looking to create content that will engage your audience, and WILL make you money. Personally, I don't want to waste time writing for the sake of writing and hoping it gets views. Her course breaks down exactly what you need to do, step-by-step. My favorite part? Access to Julia! You get your questions ANSWERED. If you're on the fence about this, what I can tell you -- if you DO the work, you are guaranteeing yourself success. There's no question this course is gold. But it's only gold if you execute on it. Thank you, Julia, for this course! The best part, I almost forgot to say -- the course continues to get better! She brings in speakers and updates the material all the time, which is amazing."
—Zee Ali
"With so many courses on the market, it is difficult to determine which ones will actually be transformative. Consuming education in the digital space and learning for real world application are two different objectives. This course provides the latter; using a practical step-by-step approach with real time practice in order to build skills while learning. As a writer, and through this course, I have been able to get to know myself better. When I decided to completely abandon my 20-year banking career to follow my passion and become a writer, I knew I needed to invest in a program committed to my long term success goals. This is that course!"
—Katie Gibbons
“I wish I'd found Julia's courses sooner. It's given me everything I needed to learn about content marketing as I started my own content business!"
—Angelina Dickinson
“As a digital strategist, I've been able to grow my end profits with the course and apply what I learned from Julia to create high ROI content, ultimately turbo-charging my content strategy game.”
—Mariana Norton
“I've used Julia's Content Strategy & Marketing Course to improve my ability to understand and build a full content strategy, and convince potential clients why content is important. The knowledge I've gained has even helped position me as one of the few content marketing pioneers in Calgary."
—Brittany Brander
"I've already gone through the whole Process Map and I'm so impressed! I run a content marketing agency and we are at the scaling stage, and this is just what I needed, especially Airtable.I love that you use it, I just downloaded it last week to start delegating content out!Thanks for the amazing resource."—Jessica Bennett, Owner and Content Creator at Got Writer's Block
"I can’t thank you enough for everything that you do. I still remember when I decided to research content writing and your video came up on YouTube. Thank God that it did. I loved how you explained everything so clearly and I felt empowered to pursue this skill.
Your programs and guides have been a great experience and I appreciate the time you took to teach the course, and I am looking forward to using my newfound skills as a content writer.”
—Majd Moussa, Entrepreneur & Content Creator
"Julia, the way you give is unparalleled!"
—Margaret O., Content Creator
"In terms of design, the Content Hacker™ Process Map is well balanced and easy to read. I love how you were able to include mentions of who to hire if someone does not want to do some of these steps. This guide removed the worry of what's next when there really is a lot to do and to understand. My team member is updating our checklist with a few missing items."
—Zee Ali, Founder at ZSwag.com
A Sneak Peek into the Press Release Writing Workshop
When you enroll in the Press Release Writing workshop, you’ll get instant lifetime access to the one-hour training workshop. You’ll also get a downloadable workbook, a template, examples, and everything you need to get the success you dream of with press releases.
Here’s a quick look inside the workshop:
- Introduction video. I give you pointers on what to expect and how you can best use the workshop
- The Rules, Rhythm, and Template of Writing a Press Release. Learn the formula my team at Express Writers uses to get a 100% success rate with major PR sites.
- How to Use AI to Help You Formulate a Basic Press Release Draft. AI is meant to help, not replace you. In this video, I guide you on how to use my favorite AI tools to help you speed up the creation of your press release draft.
- Which PR Submission Outlets to Use. The top PR outlets you should submit to, plus the ones you should stay away from.
Press Release Writing: Learn How to Write Press Releases that Get Published (Workshop)
When you enroll in Press Release Writing, you’ll get instant lifetime access to the one-hour training workshop. You’ll also get a downloadable workbook, template, guides, and everything you need to master press releases so you can get new streams of traffic and leads to your site.
$199 $27
ONE-TIME PAYMENT
- 1 module & all the guides, references, worksheets
- Learn the secrets behind press releases that get accepted
- Powerful, in-depth one-hour workshop by Julia
- Lifetime private student group with access to Julia
- Lifetime community & workshop access
The Content Hacker™ Satisfaction Guarantee
We offer a 7-day money-back guarantee. We want you to take zero percent of the risk — we’re taking all of it! But, this workshop isn’t for students who plan to binge-watch all the videos and download all the materials, or simply get their toes wet and “see” without commitment, then decide to ask us for their money back.
To receive our 100% money-back guarantee, there is a requirement: you’ll have to study the whole workshop and complete all the exercises. If you put serious work ethic into it and still don’t see improvement in your press release writing, you’re entitled to a full refund.
That being said, I’m super confident this won’t happen. When you go through the course, watch the videos, and do the exercises, YOU WILL learn how to write press releases that get accepted and bring in streams of new traffic and leads to your site. Guaranteed!
Cheers to you! See you on the other side of success – Julia
