Welcome back! Episode 28 of the podcast is here! 🤩
In this installment of Content Transformation, I cover those weird Google acronymns, EAT and YMYL, and what they mean + why it matters for your website and content.
Episode #28 – Google EAT and YMYL WHAT? Why & How This Matters
Google’s ranking standards are summed up in two acronyms – EAT, and YMYL.
EAT stands for Expertise, Authority and Trust; YMYL stands for Your Money or Your Life.
Dramatic nature of Google aside – why should we follow these acronyms? How and why do they build trust with our audience on the internet? Listen as I explain.
PLUS: I explain the update Google made to these guidelines this year — the author on your blog matters, too! This is explained right here in the full episode.
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Listen to Episode #28 Now – Google EAT and YMYL WHAT? Why & How This Matters
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