Unlearn Essay Writing: Your Professional Online Writing Course
Become an expert web content writer. Learn how to write for all formats, and receive in-depth mentorship & critique on your writing from our expert coaches.
What if you could learn the professional writing skills used by TOP-NOTCH content creators in just one week?
Does this sound like you?
You’re in the world of online content. Maybe suddenly. Maybe you’ve planned for it.
You’re writing content, and you’re getting your feet wet.
The HUGE fear in your gut: you don’t have the actual skill of writing for the web down pat.
Sure, you’ve blogged maybe once or twice, but it’s been as a passion or a hobby.
You were trained academically… not for this online stuff.
But, you won at English in school. Maybe in college, your professor gave you STRAIGHT A’s for your essays.
So why are you getting the feeling that your college degree wasn’t for this new world of online writing?
Hint: You’re right.
In fact, I say the essay writing style you learned in college is the #1 bad habit keeping you from the explosive online writing career of your dreams. And that’s what I’m here to help you kick for good, before teaching you how to write for the web and frame the top 11 formats, in Unlearn Essay Writing.
Get a taste of our writing course. Download our free guide to writing great online content:
Go From Academically-Trained Essay Writer to In-Demand, Actionable Online Writer—FAST
All the professional writing books and business courses you’ve taken up to now haven’t done a thing to help you reach your overachiever goals.
Why?
Because the essay writing style is still in your system.
Unless you completely get rid of it, you’ll never engage your readers, impress your boss, or earn a host of high-paying clients.
Are you ready to ditch the clunky style your professor taught you in college that PREVENTS you from getting a ton of engagement online? Ready to replace those bad habits with THE powerful skills the best content creators use to pull in eight figures for their businesses year in and year out? …And best of all, ready to FINALLY know how to craft content that truly earns attention?
If you’ve shouted YES, you’ve come to the right place.
The Unlearn Essay Writing Course is truly all you need to write for the web, so you can transition successfully into a part or full-time job in content creation and marketing.
What You Get from The Unlearn Essay Writing Course: Your Professional Online Writing Course
This course is your ticket OUT OF the stuffy, clunky essay writing habit and INTO engaging writing your audience craves.
It’s chock-full of all the online writing secrets I’ve discovered in my near-decade of creating content. Secrets which allowed me to grow my content agency Express Writers from a tiny startup worth $0 to a growing brand worth $5 million.
I know the kind of writing clients pay for. You will too, when you finish this course.
You’ll get:
Zero-fluff video lessons. Say good-bye to 500-page “how to write” books stuffed with jargon and tedious, unbroken paragraphs. My zero-frills video lessons take you straight to learning the ABC’s of amazing writing in ONE WEEK.
Workshop-style tutorials. “Look over my shoulder” and watch me write a piece of content from scratch. In this never-before-seen tutorial style, I take an idea and transform it into a perfectly finessed blog.
My secret sauce for writing, tools, and techniques. With these in your toolbox, you’ll never again get stuck staring at a blank Doc and blinking cursor.
A plethora of bonuses and resources. Amp up your writing with power words, writing tools, links to resources and books, and a copywriting formula that’ll persuade your audience to do what you want them to.
Lifetime access. Your one-time payment will give you immediate and permanent access to ALL the material in my course. Plus, the evergreen course I’m relaunching later in the year and all the upgrades and updates after that.
Student-only partner discount codes. Get big savings on my favorite tools and products!
A library of templates. Make content creation super easy with 11 content templates to use any time you need them. No more brainstorming your content format – plug your own words into my ready-made templates, and you’re good to go!
Mega-thorough student workbooks. Make the course your own by writing your answers in these detailed workbooks.
The Unlearn Essay Writing Course Mentorship with Julia: Included in the course! Get personal feedback from me on a 1,000-word piece of content you write. I work with you to edit, review, and give the rationale of why my suggested edits and revisions will 10x your copy.
When I’m 100% confident you have client-worthy skills, and your content reaches the standards I know clients love (which will be the easy/fun part, since you’ve already put in the work by going through the course!), you’ll get The Unlearn Essay Writing Course certificate to add to your portfolio. This guarantee is POWERFUL! And, worth $500+ alone in standalone coaching costs!
Hi, I’m Julia McCoy, and I’ve Been Teaching Writers to Unlearn the Essay Writing Habit for Nearly a Decade.
Nine years ago, I started my content agency Express Writers from scratch.
What I had then:
- $75 in my pocket
- No support system
- My passion for writing and dream to someday make a living doing what I love
What we have now:
- A growing brand worth $5 million
- 90 expert writers, content strategists, QA professionals, and blog editors
- 1,300 blogs published
- 20,000 successfully completed projects
The #1 asset that got me from what I had THEN to what I have NOW?
Great content.
And I mean to continue the trend. In fact, I personally sift through the bulk of writer applicants I get each week (and hire only 1% of them). Out of the bigger group, I cultivate a small team that writes personally for me.
Since 2011, I’ve worked with my team of writers, first to help them “unlearn” the bad essay habits their college professor taught them and then to learn the art of creating top-notch content.
Because yes, even the best writers I’ve worked with carry around a chunk of this bad habit in their systems.
After nine years of intensive training experience, I’ve come up with: a polished system that gets writers from producing clunky, fluff-filled writing to engaging, fun, in-demand content.
And I don’t mean to keep this system to myself. It’s high time every wishful writer had their hands on a training this actionable.
Erin’s Journey: How She Unlearned the Essay Writing Habit…and Got Paid to Write
Erin is part of my small team of personal writers – the writers who create content for my brands.
She’s a history graduate with a natural passion for writing. Like me, she’s loved writing since she was 12! (Natural passion is a GREAT place to start from as a writer.)
Once Erin passed our writer tests, she was ready to take on her first assignment.
The topic? A blog on UX writing.
After she’d written it, she uploaded it for me to read. I opened up the document and read this:
“UX has become an extremely relevant topic in recent years, but it is a field that is still somewhat obscure and unknown as it is still early in its growth. Nonetheless, it is clear that this field is quickly becoming an important area of focus for business, and so there is a lot of potential in this industry.”
I recognized it the moment I saw it.
The essay writing habit.
I knew I’d have to guide Erin like I’d guided dozens before her. And I did. I helped her “unlearn” the essay writing habit and replace it with the skills and techniques I used to build my brand.
Two assignments later, I was reading this:
“Think of your business as a restaurant. You are the chef, and your role is to produce great food (content) that they will love. …Now that you have the four-step recipe for getting past your inner critic to content that matters, you’re ready to publish great material.”
Massive improvement. Erin now earns a paycheck, doing what she loves – starting with being on my agency payroll!
Going from stuffy to savvy — from bland and boring to a banquet of rich, engaging content — is not easy.
And it takes a mentor to know how to go about doing this, if you don’t have the slightest clue.
Till now, I’ve only done this training internally with my top writers. And it takes them to a place of consistent revenue, where they’re earning assignments EVERY week. Today, I’m opening up this training to you, in this exclusive training course.
Eradicate the #1 Bad Habit that’s Keeping You from Your Dream Content Writer’s Life
Who Is The Unlearn Essay Writing Course For?
- B2Bs and B2Cs: Reach your ideal partners and clients with professionally-written emails, case studies, white papers, and more.
- Entrepreneurs: Engage your audience like never before with compelling content they can’t resist.
- Brands: With 7+ billion daily searches on Google, there’s no better place to shape your brand than online. The best way to do it? With engaging, compelling, creative content.
- Freelancers: Stand head and shoulders above your competition with writing skills high-paying clients are looking for.
- Service-Based Businesses and Providers: Showcase your services and outshine your competitors with value-rich content.
- All industries: The content writing skills I teach in this course apply to you no matter what kind of product or service you offer (or even if you don’t offer a product or service, but just want to gain a following online for fun!)
What Students Say About Julia’s Unlearn Essay Writing Course
"I love all the valuable information you provide in the Unlearn Essay Writing Course. For me it's the first time I do a course on writing, and I really wanted to do it because I have been writing in social media and my blog for the past months, and all this time I just felt clueless. With your course I have received enough knowledge and resources so as to get me started and feel I will now know what I'm doing.
Another thing which I love about the course is the format. It's just beautiful. Compared to other courses which are recordings of live sessions, the refined style of your course is truly inspiring, engaging, and educational.
Kind regards ❤️ Marielle"
Read Marielle's first article, which she wrote and published through the guidance of the Unlearn Essay Writing Course!
—Marielle Fois, Coach & Content Creator
“I’m really going slow with The Unlearn Essay Writing Course and taking my time so I can absorb as much as possible to improve my writing. I love it!“
—Nicole Kolesar, Founder of KPress Copywriting
"I just want to say thank you Julia McCoy for sharing your "secrets" in the Workshop-Style Set up for success, in The Unlearn Essay Writing Course.
This tutorial was very interesting to understand the creative process."—Pascal Lanot, Writer
"Julia's Unlearn Essay Writing course is insightful and accessible. It has long term value that will benefit students for the long haul. I'm so grateful that a friend recommended I take this course. I'm honored to do the same for you!"
—Pete Ziolkowski, Content Creator
“I spent some time yesterday working through The Unlearn Essay Writing Course modules and, as always, super impressed with your thoroughness and I love the time built in to TAKE ACTION. I absolutely love the background music you chose too, it just makes the whole thing seem relaxing, inviting, and like I am working with a higher purpose! ?”
—Sarah Schaefer Christopher, Writer at Sarah S. Christopher
“As a published playwright and a veteran teacher of English for over 20 years, I consider myself a writer, but writing for social media and the internet really is a different animal. If you want to feel really confident about your social media content writing, then you want to take Julia’s Unlearn Essay Writing Course. It’s an incredible experience where you unlearn all your bad behavior and learn all the good behavior on how to do the correct type of writing for digital platforms.
Because this class is an online class, it takes you on a personal journey, you can go as fast as or as slow as you want and you can even repeat the lessons. Each module comes with its own downloadable workbook, again that you can print out and look at whenever you want, this is an incredible addition just to having the online classes.
The course gives you an approach that you can use for online writing that you can use over and over again, while still keeping your writing fresh and your personality front and center. Julia isn’t offering you a template, she’s offering you a system of thinking and communicating, this is paramount in today’s social media world, it gives you the newest tools and the freshest voices to follow. So, if you want to be a content writer, then this is the class for you. Don’t wait. Sign up today. You won’t be sorry.”
—Sura Rosenberg, Content Creator at Two Heads Video Marketing
The Unlearn Essay Writing Course Curriculum
When you enroll, you’ll get instant access to three modules with in-depth training videos, workshop-style exercises, workbooks, cheat sheets, and access to a community of passionate writers in the Unlearn Essay Writing student group. I’ve added a whole section (module three) packed with powerful bonuses I don’t offer anywhere else. Additionally, you get access to me and my personal 1:1 review on your work after you've finished the course. This course includes over $500 worth of personal writing coaching from Julia.
Video Walkthrough of Course Content
In Module 1 of The Unlearn Essay Writing Course, you'll learn:
- How to dissect a piece of content (the exact checklists I use to label content either good or bad).
- How to turn anything you write into a piece your boss or client will jump over the moon for.
- The step-by-step process for cutting the fluff and gunk from your writing. (You get to watch over my shoulder as I show you how to do it.)
- How to keep up with the ever-changing rules of online grammar (so you always know how to walk the fine line between uneducated and outdated).
- The four steps to ruthless self-editing (turn your icky first draft into a concise, direct, perfectly and professionally polished piece).
- 101 sticky words to never use in your content.
When you press “complete” on Module One you’ll:
- Never again write heavy, boring essay-style content.
- Know what it takes to create content that’ll have your boss or client raving for more.
- Have a fully ready, well-polished introduction for your 1,000-word piece.
In Module 2, you'll learn:
- The ABCs and DEFs of stellar online content (a checklist you can use to be absolutely sure you’re hitting the mark with your content).
- How to tell the difference between good and bad content across formats (Facebook ads, meta titles, meta descriptions, and blogs). Complete with examples and my take on what makes each one good or bad.
- My secret sauce to never, ever getting stuck writing again (say good-bye to writer’s block forever).
- The tools I use to boost my productivity 2x-4x.
- How to take your content idea and turn it into a publish-ready blog. (Watch me do this step-by-step in a 1-hour workshop video!)
- The three stages of content creation you must never skip.
- How to create the 11 most popular forms of web content (social media posts, web pages, product descriptions, meta titles and meta descriptions, blogs, headlines, emails, case studies, ebooks, lead magnets, whitepapers, and video scripts).
- How to amp up your writing with creative wording.
When you press “complete” on Module Two you’ll:
- Know exactly how to write anything your boss or client wants (and blow them through the roof with your gut-punching content).
- Never again lack confidence, unsure whether or not you’ll make your deadline.
- Have a beautiful, well-polished, powerful 1,000-word piece of content. (If you choose the Writing Hero (Level 2) version, you’ll proceed to submit this piece to me for my personal feedback. Remember, I won’t go easy on you! I’ll help you further refine your piece until I’m 1000% sure your boss or client will love it.)
Both Module One and Module Two are packed with hands-on exercises, so you’re dissecting, cutting gunk, analyzing writing examples, planning, and crafting your own piece of content as you learn.
The Final Steps: Finalize your 1000w article and complete the course with a memory-testing quiz.
Bonus #1: Julia’s Ultimate List of Writing Tools. A complete list of the tools I use to boost brain power, productivity, and creativity. These include apps, shortcuts, meditation tracks, and more! Plus, I show you how to structure your home office so you always feel fresh and inspired.
Bonus #2: 200+ Power Words and Phrases to Amp Up Your Writing. Sprinkle these powerhouses into your writing and immediately transform weak sentences into gut-punching prose. (Perfect for beginners who need a quick, easy way to muscle up their content.)
Bonus #3: The Unlearn Glossary for The Online Content Writer – 94 Terms Every Online Writer Should Know. Keep this resource open as you talk to clients or your boss, and never again feel like a green-behind-the-ears newbie.
Bonus #4: A Killer Copywriting Formula to Pay Attention to (For Structuring Strong Content). Assigned to write a “high-converting landing page” by your boss or client? No problem! Pull this resource out and simply “plug and play” – fill in the template with your own copy and you’re ready to impress them.
Bonus #5: Stay Current as a Content Expert With These Resources & Books. A comprehensive list of every blog I follow, every podcast I listen to, every show I watch, every YouTube channel I’ve subscribed to, and every book I recommend. Invest a little time each day to learn something new, and it WILL PAY OFF.
Bonus #6: Unlearn Essay Writing Course — Student-Only Partner Discount Codes. Special discounts on writing tools, apps, and content calendars. Save hundreds on these tools simply for being an Unlearn Essay Writing Course student.
Bonus #7: Pandemic-Friendly Advice for Writers – An Unlearn-Essay-Writing Only Special Interview with Field Expert Joel Klettke on Real-Life Copywriting Steps in a Pandemic. Follow Joel as I interview him just for our UEW students on his inspiring journey from clueless Business graduate to profitable SaaS + B2B copywriter. Listen as he lays down the exact steps you can take to achieve his kind of success. The accompanying summary helps instill the powerful takeaway lessons top expert Joel teaches our student community.
Bonus #8: The Headline Junkie’s Swipe File — Robert Bly’s 8 Proven Formulas. Never again have to guess when creating the most difficult part of your content, the headline. Pull out one of these headline formulas, plug in your own words, and watch your clicks soar.
Now included in your seat!
Final Steps: Finalize your 1000w article in Google Docs and send it to Julia for review and indepth critique.
Work with Julia personally on your article until it passes review and would be be paid for by a client. Get indepth, real-time editing in your article from Julia for your entire article, plus a rationale from Julia on why and how the revisions help your writing soar to the next level. (This is worth over $500 by itself of individual coaching sessions, were you to pay the current rate to work with Julia McCoy.)
Earn Certification as an Unlearn Essay Writing Student and receive your badge and accreditation.
Grow Your Content Writing Skills & Get Paid to Write
In The Unlearn Essay Writing Course, I help freelancers learn how to write for the web, so they can build confidence for and real skills in content creation. Learn how to write for the top 11 content formats, and create content with confidence.
The Unlearn Essay Writing Course
One-Time $799 $150
ONE UPFRONT PAYMENT
- The entire course + mentorship + certification (3 modules & guides, references, worksheets)
- Learn AND write your own 1,000w blog
- Intensive, on-demand writing workshops with Julia
- Lifetime student community & course access
- Mentorship, critique, & expert certification from Julia
Questions Before Enrolling? FAQ
Can you remind me of the guarantee?
We offer a 7-day money-back guarantee. We want you to take zero percent of the risk — we’re taking all of it! But, this course isn’t for students who plan to binge-watch all the videos and download all the materials, or simply get their toes wet and “see” without commitment, then decide to ask us for their money back.
To receive our 100% money-back guarantee, there is a requirement: you’ll have to study the whole course and complete all the exercises. If you put serious work ethic into it and still don’t see improvement in your writing, you’re entitled to a full refund.
That being said, I’m super confident this won’t happen. When you go through the course, watch the videos, and do the exercises YOU WILL unlearn clunky essay writing and learn the skill to be a top-notch online writer.
Guarantee yourself success with this writing course. Your access unlocks personal mentorship with me. I review and help you edit your piece (as many times as it takes!) until you produce refined, beautiful, client-ready writing.
Take a week to go over this course. Focus on it. Absorb my lessons and do your best with the exercises. Then, spend three weeks testing your new skills. By the end of your guarantee period, you’re more likely to email me with your success story than with a refund request.
I’m new to this online writing thing. Is Unlearn Essay Writing going to be too advanced?
Not at all!
Yes, this course teaches the skills leveraged by THE BEST content creators out there. When you finish it, you’ll have the full arsenal of writing tools and tricks used by the likes of Jon Morrow and other eight-figure/year earners.
I’ve been in the content space for nine years. I know what clients love. I know what they hate. I’ve tested and tried everything, growing my brands completely from content. Bottom line? I can spot good and bad content from a mile away.
But you don’t even need to know how to write to start this course. You don’t need to know the difference between a gerund or infinitive. You don’t need to know a thing about the five components of academic writing. And if you’ve never written a dissertation in your life, that’s fine (great even)!
In fact, if you DO know a bit about academic writing, I teach you how to “unlearn” it in the first part of this course. So yes, you start with a completely clean slate.
Unlearn Essay Writing is perfect for newbies. It’s not a 500-page book stuffed with jargon you’ll never get through. It’s easy-to-follow, engaging videos. Mentor-led workshops and guidance. Workbooks you’ll love completing.
If you’re coming to us with zero knowledge of writing, well, this course was MADE for you!
I have years of experience in online writing. Is Unlearn Essay Writing a good fit?
YES.
First, I thoroughly cover the basics of online writing. A ton of writers out there have been creating content for years without a solid foundation. The result? A poor following, cheap clients, a boss who requests too many edits on their content.
If you’ve had years of experience writing and all you can say about your success is MEH, then maybe you’ve got your foundation all wrong and you need to start over. The best place to do it? HERE, in the Unlearn Essay Writing course.
Besides the basics, this course has a DEEP curriculum. It’s not only about bad and good writing practices. It’s also about the secret sauce that helps me write faster. How to stay motivated and never again suffer writer’s block. How to upgrade your skills so you’re on par with THE BEST writers out there.
I’ve had nearly a decade of content writing experience and I’ve grown my brand from $0 to $5 million using nothing but top-notch content. If you’re not seeing this kind of success yet, this course will help you get there.
I own a ton of courses I haven’t finished. How can I be sure this one won’t end up like the others?
Simple. The Unlearn Essay Writing course was built to be completed in only one week.
It’s not because the course is insubstantial. My promise is that it’ll give you every single thing you need to be a profitable, actionable, in-demand online writer when you finish.
You can complete the course in one week because I cut all the fluff and frills when I teach. You won’t go into the never-ending, doze-worthy introduction you’ll find in a ton of courses out there. You won’t have a whole chapter dedicated to inspirational stories you don’t want to hear.
When you start the course, you hit the ground running immediately. You watch a video, fill in your workbook, and use your new skill. It’s that simple.
And it’s that exciting! You need only one week to transform from being ignored to adored by your online audience. From being in the “never hire” pile in your dream company’s office, to being chased by businesses for your stellar writing skills.
So YES, you will finish this course. And you’ll ENJOY every step of the way.
When can I enroll in Unlearn Essay Writing?
The content is already built and here. You’ll have the freedom to take it anytime you’d like. All videos and lessons are 100% on-demand. Take time to go over it. Transform yourself from clunky to in-demand online writer. When you’re done, send in your writing sample (the directions are in the course) and I’ll carefully critique it, from headline to paragraph.
This is not a slow-drip BS course with tons of fine print. I’ve invested thousands of dollars and countless hours of my time to produce a 100% value-rich, actionable course that WORKS.
How long do I get to keep my course seat for?
How does lifetime access sound?
Once you enroll, you’ll get permanent access to all the videos, workbooks, resources, bonuses, and partner discounts. Plus, when I open Unlearn Essay Writing as an evergreen course, you get all the improvements, plus all future updates. You won’t get a better deal than this!
Can’t I learn the skills taught in this course by reading free online content?
It’s true, there’s a ton of free content out there. If you’re lucky, you can learn amazing content writing skills without paying a cent.
But that’s if you’re lucky. Remember, the web is stuffed with advice (both bad and good). You’ll have to sort through all this advice, and it takes ages. I know because I started my online writing journey DIY’ing!
Plus, it’s confusing at best. You’ll have to make a ton of mistakes, and then learn from them. You won’t have anyone critiquing your work and telling you how to improve (unless it’s your boss with a frown on his face).
What Unlearn Essay Writing does is take my near-decade of content writing experience and cram it into one week. It’s your SHORTCUT to becoming an actionable, in-demand content writer.
Can you remind me of everything I’ll get in Unlearn Essay Writing?
- The Unlearn Essay Writing course, workshop-style video tutorials, and workbooks
- A whole library of templates, resources, and guides
- The Unlearn Essay Writing Prompts and Exercise
- Lifetime access + the evergreen course + all future updates
- Personalized mentorship and guaranteed client-ready skills from me (You get a Google Doc and email collaboration with me. You send in your 1,000-word piece and I help you edit and reshape it until it’s perfect – no matter how many rounds of edits it needs! When your piece reaches the quality I know clients love, you’ll receive your Unlearn Essay Writing certificate.)
What’s your terms and/or disclaimer?
This program has every ingredient you need to become a successful online writer. However, we don’t promise or guarantee results. It’s up to the students to put in hard work and effort to accomplish amazing results themselves.
To your success,
The Unlearn Essay Writing Guarantee
We offer a 7-day money-back guarantee. This means we’re 1000% committed to your satisfaction!
But remember, this course isn’t for students who plan to binge-watch all the videos and download all the materials AND THEN ask me for their money back.
To avail of the money-back guarantee, you’ll have to study the whole course and complete all the exercises. If you put serious work ethic into it and still don’t see improvement in your writing, you’re entitled to a full refund.
That being said, I’m super confident this won’t happen. When you go through the course, watch the videos, and do the exercises YOU WILL unlearn clunky essay writing and learn the skill to be a top-notch online writer.
In this course, you can be 100% sure of success. You get personal mentorship with my writing coaches and me! We review and help you edit your piece (as many times as it takes!) until you produce refined, beautiful, client-ready writing.
Take a week to go over this course. Focus on it. Absorb my lessons and do your best with the exercises. Then, spend three weeks testing your new skills. By the end of your guarantee period, you’re more likely to email me with your success story than with a refund request.
Ready? Let’s do this!
